LotLinx Expands Proprietary /AI/ Product Suite
The advanced /AI/ platform automatically identifies and corrects inventory risk.
Using Data to Connect With Buyers
Creating a comprehensive contact record opens up communication channels and extends your marketing reach with every shopper.
Hunter Swift Promoted to Senior VP at Dealer World
Swift’s primary responsibility will be leading Dealer World’s sales team to exceed aggressive sales and revenue goals.
Former Google Exec Joins Foundation Direct as CEO
Peter Leto has been appointed CEO of Foundation Direct, effective Monday, Feb. 10, 2020.
Turbocharge Your Radio Spots
Read the findings from one of the largest studies ever conducted on automotive radio advertising.
How to Make Your Own Game Day Commercial
Why not cash in on this buzz and create your dealership’s very own “big game” commercial? All it takes is some creativity and a camera.
3 Steps to Increase Organic Website Traffic
Dealers know SEO is important, but they sometimes forget why or lose sight of its impact. They earmark marketing funds to optimize their websites, but too few agencies and dealers effectively monitor and measure what they’re getting for that ad spend. If you can’t measure it, how do you know if it’s working?
Safety Recalls: Think You’re Covered?
Dealers may be unaware of the rules and regulations of recall information, and could be using flawed information.
Top 10 Companies to Watch in 2020
Looking to identify innovative businesses that break the mold? Check out the Top 10 Companies to Watch in 2020.
Naked Lime Whitepapers and E-books Deliver Dealer Insights
2019 saw the launch of both Compass, a marketing intelligence platform that uses fact-based decision-making to target potential dealership customers, and of video creation services.