Importance of Effective Marketing During Uncertain Times
The car shopping process is evolving, and consumer expectations are continuing to change. With the emergence of digital retailing, consumers are doing more shopping from home and getting closer to purchase before ever stepping foot in a dealership. Now shoppers expect advertising and marketing efforts to complement their shopping experience, not disrupt it.
motormindz, Connected Strategy Advisors Partner to Accelerate Connected Car Solutions
The new partnership combines unmatched industry knowledge with practical, real-world operational experience in the connected car arena and promises to bring exciting developments to the space.
Market Scan Survey Emphasizes Importance of Consistent Payment Quotes Digitally and In Sales Showroom
Consumer interest drops dramatically when showroom offers are just $50 different from what consumer was quoted online.
Live Video Walk-Arounds in a Post-Pandemic World
Live video walkarounds are an easy and fast way to get consumers emotionally attached to a vehicle.
ProGuard Banks on CPO Program to Increase Dealer Revenue
ProGuard took this into account in developing their CPO program, simplifying the process and providing customer-friendly sales tools to promote the vehicles.
Match Your Sales Approach to Your Prospect’s Readiness to Buy
There are five stages of buying behavior that a consumer will go through, and each stage requires a different decision by your prospect. Your sales and promotional messages must link to where your customers are in their decision-making process.
The 5 Moments You Can’t Afford to Miss
By thinking of these five crucial points in a customer’s buying journey and making sure you have the right content online for each, you can take your dealership to your customers instead of waiting for them to come to you.
A Spring Selling Season for the Ages
Now is the time to look at your facilities and consider new ways to stand out from the glass towers by the freeway.
An Outline for Success
Clear expectations, ambitious goal setting and having the support, tools and authority to achieve what is expected are crucial.
Former Google Auto Research Lead Joins Foundation Direct
Heidner helped lead Google’s Path To Purchase Research Study, where he analyzed hundreds of thousands of auto purchaser survey responses.