Is Selling to Women Really Different?
There is no denying that women want — and expect — a higher level of attentiveness, reassurance and professionalism, but remember: If you deliver a great experience, women are three times more likely to fill out your survey and we will tell all of our friends.
Awarding Medals Before They’ve Gone Into Battle
I recently saw a post on a social network; it was a re-post of an alleged list that a new employee found on their door the first day of work. It was a thoughtful list, containing such items as “Don’t worry about calling in sick,” “It’s OK to have an off day” and “It’s OK
Three Reasons Modern Customers Need a Modern Sales Strategy
Today’s customers have unique expectations. But if you shift your sales strategy, you can meet all of them and close more with modern buyers.
