The car shopping process is evolving, and consumer expectations are continuing to change. With the emergence of digital retailing, consumers are doing more shopping from home and getting closer to purchase before ever stepping foot in a dealership. Now shoppers expect advertising and marketing efforts to complement their shopping experience, not disrupt it.
Speakers
- Phil Spagnoli, Director of Sales, Elead
- Susan Givens, Publisher, AutoSuccess
Sponsored By Elead
Date: May 5, 2021