The Benefits of Pulling Multiple Bureaus to Find the Best Deal for Your Customers
The point spread between credit bureaus can range from minimal (5-10 points) to well over 100 points. The average spread is between 40 to 50 points. So why do credit scores vary between bureaus?
What You ‘Auto’ Know: Don’t Put All Your Eggs in One Marketing Basket
It’s in your best interest to take advantage of what both digital and traditional media have to offer. Relying solely on one or the other will only impair the effectiveness of your marketing plan. A two-pronged approach will almost always give you the best opportunity for success!
Turning in the Right Direction
Sometimes, to make a difference and turn things around, a leader must throw out the old playbook and write a new one.
That is exactly what General Sales Manager Les Nunez did two years ago when he arrived at Lou Bachrodt Mazda, located in Coconut Creek, Florida. Fast forward to today, and those changes are showing up on the bottom line.
Mission Improbable
Running a dealership is hard, it’s competitive and it isn’t easy. Adding a technology integrator into the mix shouldn’t be part of the job description.
The Return Of SEO: How Content Marketing Can Revive Your SEO And Brand
Is your dealership ready to go all-in on a content marketing campaign? The benefits content marketing can create for both your dealership’s brand and SEO efforts are proven to create a lasting impact.
Fidelis PPM Sister Company Vero Partners with Allied Solutions, Launches Inventory Freshening, Profit-Building VSC Program for Non-Franchise Dealers
Together, Vero and Allied Solutions have launched Dealership Advantage Program. The vehicle merchandising and protection program helps dealers present fresher, more appealing inventory and deliver a better customer experience – and, make more money.
Time to Line is Great News for Changing Times
I’m talking to the choir here, but auto dealers are champions of making lemonade from lemons, and you’ll need as much of this optimism as you can grasp going forward.
Are We Entering a Chatbot Revolution?
The Internet is both a fantastic and frightening place. Information and choice overload dominate our hyper-connected lives, and most times we need a little help in navigating the online world from actual people. Live chat has quickly saturated the market and is no longer a commodity — it’s a necessity. Live chat evolved quickly in
Digital Marketing Is a New Tradition
Digital marketing is part of the tradition now. Embrace the advantages that it brings. Welcome it to the fold and let it help spread your message to more consumers than ever.
Wild West Days Are Back
Many dealers dipped their toe into Facebook ads with a tiny $500 or $1,000 spend and decided it was not for them. How many cars would you have sold in the 1990s with a $500 spend in direct mail or newspaper ads?
