321 Ignition’s New Mobile Platform Helps Dealerships Communicate with the Next Generation of Buyers
321 Ignition uses AI capabilities to help dealerships adapt to Millennials’ and Gen Z’s unique mobile shopping habits and showroom demands.
Podcast: Internal Vs. External BDCs
Bill Wittenmyer, VP of Sales for CDK Global, joins us to discuss interval vs. external BDCs.
Why Aren’t There More Women in the Automotive Industry?
When female clients see a gender-balanced staff, they will be much more comfortable entering your store for new cars and service. They may even consider working in your store if they see other women taking advantage of your career opportunities.
Are You Overlooking This Secret to Success?
How can automotive companies, retailers and vendors increase the hiring and retention of female employees and benefit from the built-in advantages that come with hiring women?
Pros and Cons of Internal vs. External BDCs
Only one thing is certain; inbound phone calls are still the best low-funnel leads, so make sure they’re handled properly.
The Equal Treatment of Unequal Effort Will Destroy a Company
Leaders must be aware of the message they’re sending by how they treat team members. Everyone should be treated fairly and have the opportunity to grow.
RFID vs. Bluetooth: The Battle of the Vehicle Trackers
In 2017, over 17 million vehicles were sold in the U.S. Last year, sales increased by less than 1 percent. By any definition, that’s still a lot of inventory. Which begs the question, how do dealerships keep track of these assets?
RFID v. Bluetooth: The Battle of the Vehicle Trackers
New cars are “things” that we refer to as inventory and those things can be better managed with the right vehicle locator technology. Two of the most common wireless technologies used are RFID and Bluetooth.
Chasing Wires: Beyond Scanning in the Auto Body World
The changes that are occurring in the industry will bring new revenues and more opportunities to shops.
Fourth-Generation Family Dealership Cultivates Sales & Service
Agricultural communities don’t usually lend themselves to successful automotive dealerships due to the low drive-by traffic, but one dealership has plowed through the competition of massive auto malls and made a distinct name for itself in the Golden State.
