Fixing Your Fixed Ops: Three Marketing Strategies to Rise to the Top
“Hey Siri, where can I get an oil change?” This type of search takes place more than a million times per month. In fact, according to Google Automotive Insights, service- and parts-related searches have increased by more than 400 percent over the past five years and now account for 28 percent of the total automotive
Your Marketing Check Engine Light Is On: Three Strategies to Get on Top of Fixed Ops
“Hey Siri, where can I get an oil change?”
This type of search takes place more than one million times per month. In fact, according to Google Automotive Insights, service- and parts-related searches have increased by more than 400 percent over the past five years and now account for 28 percent of the total automotive search market.
Transparent Digital Retail is a Win for Dealerships and Customers
Consumer apprehension toward car dealerships likely goes back to the first sale from a dealer. It’s no surprise that people joke that they would rather go to the dentist than the dealership. Salespeople in any industry are met with a touch of skepticism by consumers. For auto salespeople, however, this skepticism has evolved into an
How to Use the GROW Model and Coach Your Team
Just like your favorite football team’s coach, as a leader you are the coach of your dealership, helping to drive them down the field to make the score. As head coach, your mission is to help each team member make good decisions, solve problems and learn new skills so that your dealership makes its goal on the lot and beyond.
The Essential Fabric That Helps Transform Recon Centers: How to Weave Threads of Commercial Into a High-Energy Reconditioning Fabric for Success
Those who study my ideas about how to transform reconditioning know I promote speeding up time to market (TTM), reducing holding costs and centralizing recon operations. I’ll review those fundamentals shortly. First, though, an argument for the essential fabric. This is the one asset — perhaps more than any other — that can upgrade recon
Change Management: The “Upward Climb” With New Dealership Tech
Adopting new technology in a dealership is an important business decision that requires a process to ensure success. A comprehensive, user-friendly technology platform can be extremely advantageous and profitable to your dealership. It makes collecting data easier, provides the ability to mine existing customer information, and even helps integrate sales, service, inventory acquisition and other