Putting the power of the Manheim Marketplace in the palm of dealers’ hands, the seller-focused mobile app Manheim Express is available nationwide following its NADA 2018 debut and a successful eight-market pilot. Another 24/7 option within the Manheim Marketplace, Manheim Express is a fast, easy and self-service way for dealers to list and sell inventory right from their lots or in-lane in the world’s largest wholesale marketplace.
“We are enabling the future of the wholesale remarketing industry by launching Manheim Express nationwide today,” said Grace Huang, president, Cox Automotive Inventory Solutions. “During the pilot phase, we heard great feedback from dealers who experienced the immediate impact that using Manheim Express brings to their dealership. This app offers the industry’s only wholesale Guaranteed First BidSM and 360-degree imaging, which are huge benefits to dealers who need to turn inventory quickly.”
As the industry and dealers continue to trend toward upstream and digital sales channels, Manheim Express allows dealers to appraise and list vehicles into the Manheim Marketplace from anywhere, anytime and in any channel. After completing a few quick steps in the Manheim Express mobile app, which is free to download on Apple and coming to Android later this fall, dealers have all of the information they need to evaluate a vehicle. They can then decide to take a Guaranteed First Bid, list the vehicle in the Manheim Marketplace, order an inspection or consign it to a Manheim operating location.
Successful Pilot Leads to Nationwide Launch
Manheim Express was piloted in eight U.S. markets in order to make dealer-driven enhancements before launching nationwide. During the pilot, Manheim Express was downloaded by over 1,600 dealers. Dealers scanned over 2,500 VINs to immediately see the vehicle’s value from Manheim Market Report, AutoCheck Snapshot vehicle history report data, and manufacturer build data (where available). Guaranteed First Bid offers were extended over 400 times. Using the app, dealers also created over 200 listings, which include 360-degree walkaround images, on OVE in the Manheim Marketplace.
When asked about Manheim Express during the pilot, Michael Dufour, sales manager – pre-owned, Weseloh Chevrolet/Kia in Carlsbad, California, said: “I think Manheim Express will impact our business. We will be able to get our vehicles up for sales faster, wholesaling them faster, which will help in relation to book values and getting the most for our vehicles.”
Dufour also said that he thought the 360-degree imaging technology will add trust and transparency to the buyer. Simplifying the listing experience, Manheim Express allows dealers to quickly walk a car and create a listing complete with the industry’s first and best-in-class, 360-degree images that can be uploaded into the Manheim Marketplace. Dealers can walk cars and create immersive, interactive 3D images using their smartphones, while also being able to apply smart tags to any damaged areas in under 3 minutes.
Manheim Express is one of several solutions that are being integrated into the Manheim Marketplace. Comprising Manheim.com and OVE as well as OEM-specific marketplaces, Manheim Marketplace is the largest and most active market in the used-vehicle industry.