Atlanta, GA – With dealers increasingly turning to digital channels to buy and sell vehicles on their time and terms, Manheim continues to scale support for its Manheim Express mobile app to help make it even easier for dealers to tap into North America’s leading wholesale used vehicle marketplace. Based on dealer feedback and increased demand, Manheim continues growing, rolling out three enhancements to the Express mobile app:
- Growing the Manheim Express Concierge force to provide personal assistance to more dealers in listing their vehicles for sale through digital channels
- Enhanced “Make an Offer” capabilities, designed to help attract more buyers for Manheim Express listings
- Expansion to the company’s Trade Desk team to help match inventory to likely buyers, facilitating faster inventory turn
“We launched the Manheim Express app because we heard our dealer clients wanted access to the Manheim Marketplace in the palm of their hand,” said Derek Hansen, vice president of Offsite Solutions at Manheim. “The response from dealers has been phenomenal, and we’re continuing to bring new features and services that help make it even easier for them to buy and sell when and where makes the most sense for them.”
The first upgrade involves Manheim Express Concierge Service. Launched nationwide in February, Concierge Service provides dealers with a dedicated expert to help them sell vehicles more efficiently in the wholesale marketplace. Just a few months after launching across the country, the Concierge force is growing nearly 80 percent based on dealer demand for expert guidance and a hands-off way to get their vehicles listed quickly.
“Dealer demand for our Concierge service is growing daily,” said Hansen. “Sellers enjoy the advice our specialists provide, as well as the ability to move their inventory quickly without having to invest much of their own time in the process. Meanwhile, buyers have more vehicles available to purchase, as specialists help dealers get more vehicles into the wholesale marketplace faster.”
The second update to Manheim Express is the expansion of “Make an Offer” functionality. With this enhancement, dealers can select any combination of purchase options they want to offer potential buyers, ranging from “Bid,” to “Buy-Now” or “Make an Offer.” This gives dealers more flexibility in how they market their vehicles—helping to make their listings more appealing to a larger group of potential buyers.
Finally, Manheim’s Trade Desk team is also expanding. Created to build relationships with buyers and serve as a their “personal shopper,” the Trade Desk team works to identify vehicles of interest for buyers and help close deals for sellers. Advanced search technologies allow Trade Desk team members to proactively reach out to buyers and match them with Manheim Express inventory that is likely to appeal to them.
In 2018, Manheim sold more vehicles through digital channels than ever before with more than 2 million vehicles acquired by digital buyers. This trend is expected to increase in 2019 and beyond. As a result, Manheim, and Cox Automotive, will continue to invest in new solutions to help facilitate faster and easier digital transactions for clients.