Summary dashboards comparing lead results enable dealers to no longer be held hostage by ad agencies and third-party providers
Middletown, OH – Generations Digital LLC, a leading provider of digital marketing consulting for the automotive retail industry, announced today the availability of Analytics Express, a report that takes information directly from Google Analytics and third-party lead sources and turns it into real-time colorful graphs and charts that are easy to read and understand.
Third-party classified providers and inventory marketing services such as AutoTrader.com, Cars.com, and CarGurus, to name three such vendors, have become an essential part of digital marketing for auto dealerships. Because digital marketing consumes the bulk of most dealerships’ ad spend, it is mission-critical for these dealers to be able to measure traffic to their website, as well as know how their digital campaigns are performing.
“To extend their reach, dealerships rely on multiple third-party classified providers. This also means those busy dealers have to carve out time to juggle and interpret reports from different vendors in hopes of understanding what’s working and what’s not,” said George Nenni, founder and managing principal of Generations Digital.
To meet this need and to help dealers better manage their marketing investments, Generations Digital created Analytics Express, a reporting tool that brings together key data points from all of a dealer’s third-party marketing partners and Google analytics to show, without question, what is working and what is not.
“Analytics Express makes sure dealers are comparing apples to apples,” said Nenni. “AE brings clarity to what otherwise can be a murky process of interpreting different third-party reports. By putting everything from lead source, to VDP views, to traffic sources into an easy-to-read format, the tool makes it less complicated and more efficient for dealers to know where to reduce or increase their ad dollar spend across the board. We created this report so our dealers no longer feel held hostage by third party providers and ad agencies. The information they need to make informed decisions is right in front of them.”
Each month, Analytics Express clients will receive their formatted and consolidated Google Analytics and third-party classifieds reports by secure email. There is a one-time setup fee and a low monthly service fee thereafter.
To schedule a demo or for more information on Analytics Express and Generations Digital, click the link below.
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