Google Analytics for Dummies
GA4 can help you understand which marketing sources drove traffic to your website, allowing you to compare one to another.
Are You Cutting the Wrong Part of Your Spend?
Don’t just trust your gut. There are two key components, the CRM Data Layer and the GA4 Data Layer, that will help you make accurate decisions.
UTM, The Good, The Bad and The Ugly
UTMs have good purposes and if you’re not using them, you probably should be. Here’s how to use them effectively.
Genuine Insights from GA4 Data Explorations
Are you loving it or completely confused? Here’s a quick walk through to help you focus on what’s important.
Understanding and Embracing GA4, the New Analytics
If you haven’t installed GA4 yet, you may be caught off guard as many companies did not prepare. Here you’ll learn about some key upgrades for deep diving into your data.
Goodbye Universal Analytics, Hello Google Analytics 4
GA4 has the opportunity to take data collection and analysis to the next level. Set yourself up for success now.
The Benefits of Google’s GA4 Update
Learn about what’s changing with Google’s incoming GA4 update, and also about the benefits that the update provides for dealerships.
Holding Vendors Accountable in the Era of GA4
Auto dealerships shouldn’t be expected to take on the task of sifting through the noise anymore.
Lessons from the Digital Marketing Strategies Conference
Stop doing what everyone else is doing, try new things and rise above the pack.
Google Analytics is Being Discontinued, Time to Set Up GA4
Google Analytics 4 has some serious changes to its functionality. Our old favorite reports may be different than in the past.
The Data-Driven Dealer Series, Part 1: Where’s Your Data?
Successful marketing comes from understanding your customers’ identity. Building a picture of who has purchased from you helps target who is likely to buy in the future.
Generations Digital Introduces Analytics Express, Report Designed to Hold Lead Vendors Accountable
Each month, Analytics Express clients will receive their formatted and consolidated Google Analytics and third-party classifieds reports by secure email.
