The Overlooked Management Tool
For a myriad of reasons, many managers don’t hold regular staff meetings. Good staff meetings can focus a team, energize employees and engage them in ways ad-hoc interactions don’t.
50 Years of Experience Leads to Dealer Success
From humble beginnings to its 50th anniversary, the Neil Huffman Auto Group’s business formula adapts to the ever-changing automotive industry with the customer in mind.
It’s Time to Step Up Your Service Conquesting Efforts
If you’re like most dealers, your current focus is to grow fixed ops revenue. If this is your goal, it’s critical to step up service conquesting efforts. Dealers can no longer rely on expanding new vehicle sales to feed their service department.
People Have Bad Days, Machines Don’t
What if there was an employee who would work 24 hours a day and report back to you with all the metrics that are vital to operating your dealership?
Employment Screening and Credit Reports
Pulling credit reports on a customer makes sense when determining the credit worthiness of a person who may be financing a car or other item. However, pulling a credit report based upon a person seeking employment with a company is a whole different matter.
5 Effective Tips to Optimize Your Blog for SEO
Half the battle of making sure your dealership’s blog is correctly optimized for SEO is properly planning and organizing your article’s content. Here are five effective tips to get you started.
Are Your Videos Relevant?
One of the most overlooked aspects in a video marketing strategy is the ability to capture data from current customers and prospects based on their video viewing habits. With this data you can generate relevant, targeted video messages that appeal to individuals based on their interests and online browsing activity.
If the Sky is Falling, Stock More Helmets and Fewer Convertibles
Industry experts are calling for a tail off in business. Maybe they’re right. Maybe not. The real question is, “What are you going to do about it?” As you look around your operation, what can you do that’s either innovative or more cost effective?
How Does a T2L Profit Model Work?
Could the savings dealers are realizing year after year once they implement a time to line (T2L) profit model be too good to be true?
The Theory of 5: Mastering Our Onboard Computer
The questions we ask ourselves during any event in our lives — consciously or subconsciously — determine how we think. How can you better form those questions so that you can solve problems, find solutions and build your career — and your life — into something you can take pride in?
The Gift of Feedback
Feedback is a gift that anchors your relationships in honesty. Everyone depends upon the feedback they receive to appreciate and reinforce their areas of strength, and to identify areas for personal and professional growth and development.
Gain Consumer Trust with a Better Online Experience
There are many touchpoints in a car shopper’s journey, but few are as important as Google My Business (GMB). GMB listings show up in direct searches, and they collect highly influential information.
