Why You Need a Service BDC
Your dealership has spent a lot of money to get the phones to ring. Every poorly handled call is a lost opportunity that you can’t afford. When service advisors — who are already working at a frenetic pace — answer the phone, they often sound abrupt and rushed.
Why Dealers Have Problems with their Detail Department
If the title of this article offends you because you don’t have problems with your detail department, then please do not read any further. This article is for those dealers who can honestly admit they have problems in the operation of their in-house detail department.
Keys to Service Loaner Fleet Profitability
Do you which principles to follow and metrics to track to ensure you maximize the value of your dealership’s fleet?
How to Create Your Own Facebook Ad Campaigns and Get Stellar Results
Facebook Ads can be an effective advertising tool to drive low-cost web traffic and leads for auto dealers.
Dealer Panel: What’s One Resolution or Upgrade You’ll be Making to the Dealership this Year?
Our Dealer Panel gives voice to dealers, GMs and sales professionals to share their experiences — sales techniques, new technology and ways to motivate staff — giving our readers the benefit of learning from their peers.
Digital Retailing: Creating a Car-Buying Experience with Less Hassle and More Fun
If you operate in any part of retail these days, you know Amazon has changed the game forever. Consumers have come to expect one-click shopping, access to products through any connected device and a digital experience that serves up recommendations just for them.
How Do You Define Leadership
As the leader or one of the leaders of your dealership, you know that you are someone who influences the individuals and groups within your organization, and part of your responsibilities is to help guide them toward successful careers.
Do What Others Won’t
In an era when new vehicle margins are razor thin, it’s difficult to compete on price alone. The good news is you don’t have to. Although many customers claim that price is the most important factor when it comes to purchasing, we all know from experience that other factors weigh into the decision.
Ruthless Marketing: Schomp Automotive Group
Schomp Automotive Group wasn’t content to sell cars the same way as their competitors. See how they’ve structured their marketing efforts to better connect with both new clients and established customers by taking into account the changing ways they prefer to shop.
Struggling to Find Great Talent? Consider Candidates Without a Degree
In a super tight labor market, the old ways of hiring no longer hack it. Here are eight tips to improve your chances of finding a great employee — and some of them may surprise you.
