Promises, Phone Processes and People
There is a reason great and rapidly growing brands like Subaru have laser focus on their customers’ phone experience, as well as email, chat and text. Subaru advertises “Live. Love.” and “The Love Promise,” and so they deliver their love for their customers at every touchpoint.
Get Up and Go: Management by Walking Around
“The MBWA philosophy helps you grow relationships with every member of your team. It also creates an opportunity for you to connect with them on a regular basis and gain valuable insight into the inner workings of every department of the dealership.”
Improving the Car Buying Experience By Maximizing the CRM
There is one constant complaint from automotive customers: Nobody likes the car buying process. In fact, according to a 2016 Autotrader Car Buyer of the Future Study, less than 1 percent of consumers like the current process. The study further explains that the two biggest sources of car buying frustration are that it takes too
Bust to Blue Sky
“The right messaging, including the right mail piece and electronic messaging, done right is a game changer for any dealership.”
Who Sold the Car? Attribution Needs Organized Data
“Marketing analytics and attribution are hot topics of discussion at larger dealer groups seeking to intelligently reduce budgets in a slowing sales climate.”
Nielsen Automotive Group Sales Up in May 24 Percent
Over the years, Nielsen Automotive Group has seen tremendous growth and change, however, the philosophical foundation of the group has remained consistent. As Snouffer says, it all comes down to one word: loyalty.
Taking on Procrastination Today
Compare the progress of the person who got started on a project with the person who’s waiting for the right moment.
Welcome to the Big Show: Once the Appointment Shows, Then What?
OK, I get it. I need more leads. I also get that I need to set a high percentage of appointments. Oh, yeah, I need to confirm those appointments so they’ll show up. While I’m stating the painfully obvious, I might add that a pound of flour makes a pretty big biscuit. Enough already. Now
Sealing the Cracks Customers Fall Through
It might be easy to think that what is said online won’t impact your bottom line, but smart dealers know that reputation management connects with every other piece of their strategy to catch and keep customers.
Pulling Together: The Toxic Employee, Part 2
There are employees who undermine team dynamics and, if left unchecked, bad attitudes and sour mindsets can spread and damage the morale of the best organization.
Why You Should Care About Your HR Stack
Creating a unified system of HR software can help you improve your hiring practices, build stronger teams and make your dealership more productive.
Historic Opportunities: Advertising Has Evolved — Have You?
Through most of American history, people got their news from a newspaper and that’s where auto dealers, desiring to reach this audience, placed their advertising. Radio then came along and grabbed a slice of the public’s attention and dealers followed suit. Later, with the addition of television to American homes, dealers were able to show
