Keys to Service Loaner Fleet Profitability
Do you which principles to follow and metrics to track to ensure you maximize the value of your dealership’s fleet?
Do What Others Won’t
In an era when new vehicle margins are razor thin, it’s difficult to compete on price alone. The good news is you don’t have to. Although many customers claim that price is the most important factor when it comes to purchasing, we all know from experience that other factors weigh into the decision.
BDC Not ROI-ing? It’s Probably Not a Lack of Accountability
Of course it is, silly. Did you bump your head? Accountability is missing, and it’s not just in your BDC. Where’d it go? Same place as your gross.
Breaking It Down: Making Large Repair Costs More Manageable
Like a ton of bricks. Like a smack in the face. Like an unforeseen major auto repair.
Maybe that last one isn’t as well known a cliché as the first two, but it’s just as relevant and, for many drivers, just about as uncomfortable.
10 Easy Changes You Can Make to Increase Your BDC’s Show Ratio
Here are some process changes that will significantly improve your dealership’s BDC conversion rates, but keep this in mind: you can’t fix what you can’t measure.
Gross is Hiding in Plain Sight
It is surprisingly easy for gross to be hiding in plain sight at any dealership, but a quick holding cost calculation can identify the magnitude of the profit not being realized compared to the direct benefits, which in turn makes a compelling case for proactive attention to your time to line.
How to Get an 800% Return on Investment
Dealers are becoming more and more aggressive in selling used vehicles in search of a substantial return on investment (ROI). I’m confident you will agree that it is critically important for all dealers to earn the highest possible ROI on every single investment they make.
How to Avoid Survey Backfire
Customer satisfaction surveys have trained us as consumers to scrutinize every aspect of our customer service experience. Ppositive and productive word tracks can make a great impact on survey scores.
Change or Die — Is It For Real?
The auto industry is riddled with people talking about change and how if you don’t change, you will die. That may be a little dramatic, but there are some really good reasons to try new ideas and techniques if you want different results in your dealerships.
Just Because You Have New Technology, Doesn’t Make You Compliant
Not long ago, I was visiting with a dealer and the recent rash of articles concerning compliance came up. As I shared what I knew on the subject and the current climate concerning fines and penalties, the dealer sat back, smiled and said, “I’m good. We use a menu.”
Avoiding Costly Mistakes With Your Service Loaner Fleet
There are always situations that are out of the ordinary, but when they happen with a dealership’s loaner fleet it can be a major problem for the insured. Here’s help for when your service staff is completing loaner agreements.
Are Buyers Liars? If So, How Do We Get Them to Stop Lying to Us?
As long as I have been in the car business, I’ve heard salespeople and managers jokingly use the cliché “Buyers are liars.”
