Consumers Have a Big Problem with Dealers Selling Used Cars with Recalls
When it comes to selling used cars with recalls, dealers seek refuge from scrutiny by turning to fellow dealerships for validation. We’re all doing it — it’s not against the law. Selling a vehicle with an open recall, while legal, is frowned upon by consumers. At what risk to the brand are you willing to go in order to move inventory?
Why Aren’t There More Women in the Automotive Industry?
When female clients see a gender-balanced staff, they will be much more comfortable entering your store for new cars and service. They may even consider working in your store if they see other women taking advantage of your career opportunities.
Give Your Customers What They Want – Text Them
More than 55% of Americans prefer texting to emails or phone calls, and 90% of text messages are read in less than three minutes after sending. Kristopher Hampton of sw Service Solutions says this alone is reason enough to use text messaging as a primary form of communication with your guests.
From Barcode to Bluetooth
Which vehicle tracking system is best for your business? Barcode readers might work for some, while others might prefer location services via an RFID network. Another option is a reusable Bluetooth-OBD module system that doesn’t require additional infrastructure yet provides even more data than one gets from decoding a VIN.
Greet Recalls with a Smile, Rather Than a Grimace
There is no denying recalls create challenges for dealerships. They can throw off your service department scheduling and create friction with customers. The reality, though, is that recalls will continue to happen.
Proactive Time-To-Line Makes Everyone’s Job Easier
The auto dealership reconditioning operation is, historically, a short-term reactive environment. Whether a phase of the work in progress is a tech performing repairs or a vendor detailing wheels — or any of the many recon tasks between — each is siloed from his or her teammates. They are focused on the vehicle in front of them.
Presenting Maintenance is Not a Choice, It’s a Responsibility
How would your clients feel if, while leaving your store, someone shared that their advisor didn’t tell them about all of the maintenance recommendations for their vehicle? Do you think they would be mad, disappointed, surprised?
Sales Culture Eats Strategy for Breakfast
Don’t you wish your salesforce sold twice as much as your competitors, your business was extremely profitable and your salespeople and customers loved you? Is this even possible?
Are Insurance Carriers Going to ‘Total’ Our Collision Centers?
Lately, industry “experts” are justifiably focused on the long-overdue overhaul of attracting young people to collision recruitment and training programs. However, I have not seen such a feverish discussion to save the precious techs we already have.
3 Keys to Implement Digital Retailing at Your Dealership
When the light bulb finally goes on, you recognize the “brave new world” is upon you, and you understand and are ready to embrace the constituent base that is crying out to do business with you in a new manner, congratulations are in order.
Effective Training for Short Attention Spans
Are you having problems getting your fixed ops team to pay attention and retain the information from your training programs? Are you conducting training sessions without getting results from your trainees?
The Time to Line Recon Money Maker Explained
Consider two typical dealership reconditioning operations processing 100 cars a month. One transforms cars using the time-to-line (T2L) recon profit model while the other relies on whiteboards to track each vehicle’s progress. Financially, the difference in incremental gross between the two is $300 per car.
