Making the CRM the Hub of All Customer Communications
Even in today’s digital age, a phone call can be the difference between winning or losing a lead. Dealerships are losing the majority of their hottest leads within the first 15 seconds of each call.
RFID vs. Bluetooth: The Battle of the Vehicle Trackers
In 2017, over 17 million vehicles were sold in the U.S. Last year, sales increased by less than 1 percent. By any definition, that’s still a lot of inventory. Which begs the question, how do dealerships keep track of these assets?
5 Phone Sales Tips Your Team Needs Now
While the internet, mobile browsing and social media have undoubtedly transformed the car sales scene, this doesn’t mean that prospective buyers aren’t still using the old-school method of phone calls, in fact, it’s the opposite.
It’s Time to Step Up Your Service Conquesting Efforts
If you’re like most dealers, your current focus is to grow fixed ops revenue. If this is your goal, it’s critical to step up service conquesting efforts. Dealers can no longer rely on expanding new vehicle sales to feed their service department.
People Have Bad Days, Machines Don’t
What if there was an employee who would work 24 hours a day and report back to you with all the metrics that are vital to operating your dealership?
How Does a T2L Profit Model Work?
Could the savings dealers are realizing year after year once they implement a time to line (T2L) profit model be too good to be true?
Why You Need a Service BDC
Your dealership has spent a lot of money to get the phones to ring. Every poorly handled call is a lost opportunity that you can’t afford. When service advisors — who are already working at a frenetic pace — answer the phone, they often sound abrupt and rushed.
Keys to Service Loaner Fleet Profitability
Do you which principles to follow and metrics to track to ensure you maximize the value of your dealership’s fleet?
Do What Others Won’t
In an era when new vehicle margins are razor thin, it’s difficult to compete on price alone. The good news is you don’t have to. Although many customers claim that price is the most important factor when it comes to purchasing, we all know from experience that other factors weigh into the decision.
BDC Not ROI-ing? It’s Probably Not a Lack of Accountability
Of course it is, silly. Did you bump your head? Accountability is missing, and it’s not just in your BDC. Where’d it go? Same place as your gross.
Breaking It Down: Making Large Repair Costs More Manageable
Like a ton of bricks. Like a smack in the face. Like an unforeseen major auto repair.
Maybe that last one isn’t as well known a cliché as the first two, but it’s just as relevant and, for many drivers, just about as uncomfortable.
10 Easy Changes You Can Make to Increase Your BDC’s Show Ratio
Here are some process changes that will significantly improve your dealership’s BDC conversion rates, but keep this in mind: you can’t fix what you can’t measure.
