Are Your Customers “Attitudinally Loyal,” And Why Should You Care? — Part 2
So now that we’ve established the benefits and necessity of attitudinally loyal customers, the question becomes: “How do I get more of them?” The answer we’ll explore here is customer-focused experiential and attitudinal research.
Cementing the Service Relationship
Most dealers aren’t taking the simple extra steps needed to cement the service relationship with customers. They’re failing to realize the impact that proactively building the bridge between service and sales in your dealership can have on a dealership’s bottom line.
Inspiring a Positive Culture
Practice three things to improve communication: positivity, respect and productive relationships
Giving F&I the Status It Deserves
Sales and service are the most visible parts of any dealership, but dealers and GMs who ignore F&I, or don’t give it the focus that it deserves, are not only leaving money on the table, but they are underserving their customers.
The No. 1 Reason Why Dealerships Fail to Maximize F&I Profits
After spending an hour negotiating with your sales staff and 45 minutes getting their trade-in valued, it’s no wonder buyers are tired and defensive. But, what’s next?
I Don’t Understand
Why do dealerships spend enormous amounts of money to stay on the cutting edge of technology and marketing, but then make it virtually impossible to do business?
Preparing Your Dealership for Autonomous Vehicles
Although the future of autonomous vehicles seems like it’s light years away, it will be here before we know it. Dealerships need to start preparing now. Make sure you have an efficient, time-tested process to provide the best customer experience and keep them coming back for years to come.
Stronger Together
The experts are predicting trends for the industry that may or may not come true, and dealerships need to have plans in place for any eventuality. And, if 2017 taught us anything, it’s that nature can always have the final say in how we do business, or if we can open at all.
Digital Marketing Is a New Tradition
Digital marketing is part of the tradition now. Embrace the advantages that it brings. Welcome it to the fold and let it help spread your message to more consumers than ever.
Why You Should Use Only Three Homepage Banners
Dealers use homepage banners as a main way to let car shoppers know about their deals and specials. While there is some value to them, too many general managers create and place far too many on their site.
Automotive Sourcing: Looking Beyond General Job Boards for Top Talent
Beyond the most common applicant sources, you can diversify your sourcing strategy even more by reaching sources you might not have even thought about. Here are a few examples:
How to See a Strong Return on Your Dealerships’ Marketing Investments
Having strong marketing efforts for your dealership, or any business, in 2017 is a non-negotiable business strategy. With marketing efforts, the expression “you gotta spend money in order to make money” is definitely true. But with so many options available for businesses, how do you know what will work for your dealership?
