How Automation Puts the “Special” in Dealer Website Specials
Good Website vendors understand that specials maintenance is one of the more annoying aspects of content management for dealers. They dedicate tons of development into streamlining the process with automation and other tools.
How the Experience Economy Will Drastically Change the Automotive Industry in 2018
As Maya Angelou famously said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” To succeed in the experience economy, dealers need to create authentic, brand-relevant experiences that customers connect with and that makes them feel valued.
Management and Ownership Succession – The Time to Plan is Now!
Most dealer principals have worked diligently for many years to build value in their dealership. The dealership has become a large aspect of their daily lives. It’s in their blood! Many still play a large role in the daily operation and would find it difficult to give the helm up to anyone, including their children.
Why the Customer Experience Matters in Your Dealership
Almost everyone nowadays has a car. In fact, many people are surrounded by several different car dealerships all promoting the lowest prices and best deals. But most of the time, what separates you from other dealers will be that you provide the best possible customer experience.
Home Run Sales? Cover Your “Bases”
It’s the start of a new year, with the promise of a stable auto sales market in 2018, according to recent NADA forecasts. But the one constant in our industry is change. We live in a volatile world, and a competitive one at that, arguably more competitive than it’s ever been.
From Amazon to Carvana: How Your Dealership Can Learn from Disruptive Business Models
Traditional dealerships are no longer the only option consumers have when it comes to car buying. Disruptive business models from Amazon, Carvana and others are transforming the automotive industry and posing a risk to local dealers.
Inspire a Positive Culture! Practice Three Things to Improve Communication, Positivity, Respect and Productive Relationships
With the rapidly changing and attention grabbing technology, social media, 24/7 communication, and the fight to retain talent and relationships, how does one keep composure and keep it straight to communicate that can result effective and efficient outcomes? Consider practicing three things:
What’s The ROI on my Digital Advertising?
We have different piggy banks in the automotive industry. Dealers need to deposit local, profitable sales and service transactions into their piggy banks to measure growth and success. I wrote this article in hopes of gaining feedback and insight on a subject where I believe our industry could improve.
Take a Moment
It’s full of possibilities. Anything could happen this year. This could be the year where all the work pays off and all your dreams come true. The year is waiting for you, urging you to get started.
Mastering Marketing for Your Community
The idea of marketing is quite complex. It may be best to describe advertising as a perception. Regardless of the direction you are headed with your message, be cautious that you are branding your business and dealership. Keeping the theme consistent is best so that one does not confuse the audience and ensures the message you want to convey is the content you deliver to the future customer.
Leaders: Either Change or FAIL
Leaders in automobile dealerships across the U.S. are inundated daily with shouts that they must change or they are going to get left behind and fail. My question is: Change may be necessary, but are we listening to others or asking questions ourselves? And secondly, are we asking the right questions?
How to Stay Productive During the Holidays
The holidays can be a joyous time. Lots of decorating, fancy parties, good food and time with family and friends. But the holidays can also be stressful. Between getting all your shopping done, prepping your house for guests and standing in line at the post office, how do you balance the festivities while also getting your work done?
