Losing Conversations Means Losing Customers
Granted, the latest and greatest tools can help your dealership succeed. But don’t let your business be blinded by the glitter of new shiny objects, especially when your best sales and customer service tool can be as simple as a phone.
Invest Your Training Budget Wisely
Let’s face it: With profit margins on new and used car sales diminishing every year, it’s fair to say that your service department is a big part of your profitability and critical to your customer retention.
Marketing and the Myth of “We Need A New Idea!”
Want to address the true need behind the “new idea” myth? Here are three steps to moving away from this myopic approach, and toward a more strategic and holistic way of finding better tactics, more creative pathways and greater results from your marketing.
The Automotive Paradigm Shift: Is It Time For Science To Take The Wheel?
Never underestimate the power of knowing what you’re losing. Think about it this way: It’s a lot like choosing to watch a movie in black and white when you have the option to watch it in 3D HD, multidimensional color. Which would you choose when it comes to the way you view your CRM data?
What to Look for in a Digital Retailing Solution
Dealers should be aware that some third-party solutions are designed to cut your dealership out of the process with a model that allows customers to build their own deals on a Website (not your Website), then essentially sells you the “deals” as leads.
Inventory Tracking: It’s Not Just for Dealerships
Using inventory tracking tools, an audit that might take an entire day can be done in an hour. When you have a car audit and your car is floored with a banking company, it takes up your accounting time. People have to go out and try to find vehicles that the auditor might have missed, walked by or can’t find.
How to “Rev” Up Your Customer Experience
All companies, regardless of industry, strive to provide great customer service. But in the automotive industry, where car purchases can take hours of a person’s day, dealerships need to focus on providing a positive customer experience.
Ways Your Dealership’s F&I Employees Can Drive Customer Satisfaction
The F&I department is critical to the overall success of your dealership. As consumers increasingly walk into dealerships armed with more information than ever before, this leaves dealership sales teams much less room for negotiation, and results in smaller profit margins.
Don’t Let the Economy Dictate Your Success
In our experience, the management at those companies follows most of these practices. And, while there is no “silver bullet” or guarantee, we’ve seen these companies succeed in the hardest of times.
The Recon Resolution
Why should you prioritize reconditioning programs at your dealership, with so many other great resolutions you may have personally made for 2018?
How Automation Puts the “Special” in Dealer Website Specials
Good Website vendors understand that specials maintenance is one of the more annoying aspects of content management for dealers. They dedicate tons of development into streamlining the process with automation and other tools.
How the Experience Economy Will Drastically Change the Automotive Industry in 2018
As Maya Angelou famously said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” To succeed in the experience economy, dealers need to create authentic, brand-relevant experiences that customers connect with and that makes them feel valued.
