Blog Archives - Page 42 of 51 - AutoSuccessOnline
Stop Trying to Go Viral! Quality Video Content Drives Leads

We’ve all heard a story about a small business somewhere that experienced amazing success because of a viral video. These stories are few and far between, but like an urban legend their power grows, propagated by social media experts. As a result, some dealerships are spending time, money and energy trying to create cute and funny videos in the hopes they’ll go viral.

Not All Dealerships Are Experiencing a Sales Slowdown: How Dealers Are Coming Out on Top

If you’re a glutton for auto industry news like I am, I’m sure you’ve seen a volume of articles around “2017 auto sales plateaus,” “new vehicle slow downs,” and “auto cycles ending” over the last few months. And, as we move into the second half of the year, these talks of an industry slowdown continue.

Three Steps to Go Pro at Your Dealership

While the process of creating a proactive dealership takes some work, it is worth the commitment. This change in mindset will help you long after the slowdown is over.

Call Them to Action

Imagine this scenario: You are a car salesperson, and you’ve been working with a couple looking to buy a new vehicle. You’ve greeted them and established a great rapport. They’re excited to drive home in something new that day, and you’re excited to make the sale. You’ve worked with them and narrowed down their options to one vehicle, their future vehicle.

Are You Selling Cars in Spite of Yourself?

To me, it’s never about what’s new, it’s about what works. I may have never met your sales team or been in your showroom, but I know three things about your showroom without ever stepping foot in it:

The “Player’s Coach” – Engaging Your Human Capital

While sales and dealership profitability grew significantly since the recession until 2016, the retention of dealership employees has continued to be the white elephant at the party. We have debated and deployed revised hiring strategies, installed pay plans without commissions, and expanded benefits and perks.

Tactics to Make Your Web Traffic Soar

Nearly 90 percent of today’s consumers use the Internet to shop for a car, spending hours online and vising dozens of Websites during the research process. It has never been more challenging for dealers to stand out from the crowd and drive serious car buyers to their Websites and ultimately, their showrooms.

The Trust Triple Play

In baseball, a triple play is the rare act of making three outs during the same continuous play. In sales, it’s the ability to gain the customer’s trust in three crucial areas: the product, the dealership, and the salesperson. All relationships, and therefore sales, are built on trust in these three elements. Ask any top salesperson what contributes to their success, and they’ll put building trust at the top of the list.

How’s Your Reputation in Your Community?

Somebody recently told me that they would never buy a car from a particular dealership because of a bad experience they had there. Whether the personal boycott was warranted or not doesn’t really matter as perception can quickly damage reality.

Leading Your Team to Greatness

As this post is being read by many leaders already, I feel like I am preaching to the choir.  There are many more examples of what makes an effective leader, these ideas are but a few.  But sometimes I find it helpful to reflect on what an effective leader does to lead his entire team to greatness. I’d love to hear some other leader examples in the comment section!

Accountability: Who’s Doing What?

Ahhhh. Leadership. Accountability. Both are concepts we are all too familiar with. Can you have one without the other? I don’t think so. Leadership is many things, and many books have been written on the topic, but I’m going to ask you to zero in on one aspect: accountability.

Dealertrack DMS Announces First-Ever DMS Edge Event Series

Dealertrack DMS, a Cox Automotive brand, will host DMS Edge, its first annual user event series from September 19-22, 2017 that brings on-demand training and dealership management systems (DMS) best practices right to the dealer online.