Why Should The Customer Come Back to You?
Be the dealership that stands above the rest when it comes to treating customers right; they’ll reward you with their loyalty and their future sales.
Trusting the Machine
Eric Brown of LotLinx on how AI and machine learning can allow dealers to add the human touch to sales.
Three Things Required for Every Sale
Each day, new tricks, techniques and magic formulas seem to crop up, all designed to make selling easy. Let’s face it: These are mostly gimmicks. There is no “silver bullet.” But there are three essential basics that must happen in order to sell anything.
Treat Your Strengths As A Weakness
Instead of using your strengths as a crutch, limping into the kingdom of “Just Enough,” what if you used it instead to vault into newer, higher realms of possibilities?
Who’s Responsible for Customer Retention at Your Dealership?
Leaving it up to the factory to develop one for you or hoping that management by committee will work is the least effective way to grow your business.
Mission Improbable
Running a dealership is hard, it’s competitive and it isn’t easy. Adding a technology integrator into the mix shouldn’t be part of the job description.
Top Online Resources for Auto Dealers
Having go-to resources for running the business, getting licensed as an auto dealer and remaining compliant with state rules and regulations is a necessary component of running a successful auto dealership.
The Return Of SEO: How Content Marketing Can Revive Your SEO And Brand
Is your dealership ready to go all-in on a content marketing campaign? The benefits content marketing can create for both your dealership’s brand and SEO efforts are proven to create a lasting impact.
The Benefits of Pulling Multiple Bureaus
It’s not that one credit bureau is consistently high and the others are low; it totally depends on the unique credit profile housed at the various credit bureau providers.
Myth Busting Your Website Strategy
Here are the four most common myths that auto dealers believe and that are cause for their dealership’s greatest pain points.
Relationships = Money
Building a relationship built on trust and confidence makes buying from you easier from every prospect you cultivate.
How to Determine Your Service Marketing Budget
As new and used vehicle margins decline and you rely on your service department to contribute a greater percentage to your store’s gross profit, why wouldn’t you spend more on service marketing?
