What Do Metallica, Miles Davis and Maroon 5 Have in Common?
Everyone seems to want a clear picture of what’s going on, and why shouldn’t we? We deserve a clear view on the success and failure of the dollars that we are committing to digital advertising — all advertising for that matter.
Your Guide to Customer Loyalty Starts with Your Digital Strategy
To stay in sync with your customer base and maximize your exposure, you need to move more of your business presence and marketing online.
Training a New Business Development Representative
It’s important to continue ongoing training. A good BDC trainer will make sure they are constantly updating their training materials with new items and technology.
The Weakest Link in Data Attribution
Since all channels are not equal, how do you know where to invest your ad dollars for the best ROI, especially when you have so many touch points to consider?
Ways to Increase Your Customer Engagement
When you take the initiative to refresh your brand and strengthen your online presence, you help ensure your dealership’s longevity and brand awareness within the automotive industry.
The Benefits of Pulling Multiple Bureaus to Find the Best Deal for Your Customers
The point spread between credit bureaus can range from minimal (5-10 points) to well over 100 points. The average spread is between 40 to 50 points. So why do credit scores vary between bureaus?
What You ‘Auto’ Know: Don’t Put All Your Eggs in One Marketing Basket
It’s in your best interest to take advantage of what both digital and traditional media have to offer. Relying solely on one or the other will only impair the effectiveness of your marketing plan. A two-pronged approach will almost always give you the best opportunity for success!
Why Should The Customer Come Back to You?
Be the dealership that stands above the rest when it comes to treating customers right; they’ll reward you with their loyalty and their future sales.
Trusting the Machine
Eric Brown of LotLinx on how AI and machine learning can allow dealers to add the human touch to sales.
Three Things Required for Every Sale
Each day, new tricks, techniques and magic formulas seem to crop up, all designed to make selling easy. Let’s face it: These are mostly gimmicks. There is no “silver bullet.” But there are three essential basics that must happen in order to sell anything.
Treat Your Strengths As A Weakness
Instead of using your strengths as a crutch, limping into the kingdom of “Just Enough,” what if you used it instead to vault into newer, higher realms of possibilities?
Who’s Responsible for Customer Retention at Your Dealership?
Leaving it up to the factory to develop one for you or hoping that management by committee will work is the least effective way to grow your business.
