3 Strategies to Benefit from ‘Bricks and Clicks’ Retail Convergence
Employing these three strategies will go a long way to help dealers reap the full benefits of the unstoppable marriage of physical retailing in the showroom and the explosion of digital online retailing.
5 Website Features That May Be Working Against You
Whether you are a freelancer or you own a multi-million-dollar company, all you have to remember is this: make your website for them, not for you.
How To Create Your Own Facebook Ad Campaigns and Get Stellar Results
Managing Facebook ads on your own saves you money can drive low-cost leads and web traffic, as long as you use the right tools.
RFID v. Bluetooth: The Battle of the Vehicle Trackers
New cars are “things” that we refer to as inventory and those things can be better managed with the right vehicle locator technology. Two of the most common wireless technologies used are RFID and Bluetooth.
Selling is a Numbers Game. Here’s How to Beat the Odds
All of these tips are aimed at providing the best experience possible for your customers. A seamless, personalized, pressure-free experience can set your dealership apart from your competition. And that means more sales right now.
Driving Change
Looking for a new marketing partner? Find one that educates dealers on how to best serve their clients online; and personalize their digital strategy while staying flexible and available to the dealer.
How to Interview Salespeople
Sticking to these interview guidelines should help to decrease your salesperson turnover rate. It might take you longer to find candidates who are right for the role, but that’s better than hiring someone who doesn’t work out.
6 Triggers That Signal It’s Time for Employee Training
It’s true that training takes time, effort and money. But when you consider the fact that it affects your employees’ performance — which directly impacts their job satisfaction and in turn your customers’ experience — the results of quality training are priceless.
Accelerating Search Engine Marketing with Artificial Intelligence
Advancements in machine learning are already providing strong benefits in the online environment, including digital advertising. This should come as great news for automotive marketers given that the auto industry spends more on advertising than any other industry except retail.
I’m a Franchised Auto Dealer. Should I Find a New Job?
Companies such as Amazon, CarMax, Google and Tesla were once thought to be outliers that would never change or impact the car business. But they have directly become engrained in the U.S. auto retailing landscape. Does this keep you up at night?
8 Trends Your Dealership Should Pay Attention to in 2019
With the sophisticated technology in today’s cars, you need better equipment, better-educated technicians and faster ways to organize, track and adjust your lean processes. Everything needs to be done quicker, and you need to embrace technology in this digital age.
CRISP Series: Don’t Let Your Hottest Leads Slip Through the Cracks
To be a high-performing dealership in a modern shopping environment, outbound calling accountability is crucial. Does your dealership need to change its mentality about your outbound calling efforts?
