Millennials! What Are They Thinking?
Whether they are browsing from their home, office or kid’s ballgame, tech-savvy customers positively respond to efficacy, transparency and personal control.
5 Tips for Creating a Star Management Team
As a leader, it’s your job to coach and train your managers to be successful while keeping them true to the company’s stated vision and core values. Here are some of the methods to help keep your management team working in unison.
Digital Retailing — the Missing Ingredient in Your Marketing Mix
Digital retailing provides a “self-service” experience option for the customer who wants to start the buying journey online. If they graduate to a “full-service” customer at the dealership, the hand off is seamless with the right DR platform.
Pros and Cons of Internal vs. External BDCs
Only one thing is certain; inbound phone calls are still the best low-funnel leads, so make sure they’re handled properly.
Anatomy of a Dealership Detail Department
If you take the time to view your detail operation using these five Principles of Production, you will see that there are problems that are costing your dealership a lot of money.
Congrats! You’re a Manager, Now What?
A manager’s job is to work with each person to determine what success means so they can contribute to the performance of the organization.
Rise Above the Market and Maximize Profitability
While 2019 holds some challenges for dealerships, investing in the right solutions and coming up with creative ways to cut costs will help your business stay profitable.
The Equal Treatment of Unequal Effort Will Destroy a Company
Leaders must be aware of the message they’re sending by how they treat team members. Everyone should be treated fairly and have the opportunity to grow.
When Going Shopping for a DRS, Keep Best-in-Class ‘Musts’ in Mind
Whatever DRS platform you integrate into your dealership, be prepared to train your sales team on this new tool.
Not My Job
Here’s a tip. If you don’t whether something is allowed, if you don’t know how to do something or if you don’t know the answer to a customer’s questions, go find someone who does know. Your ignorance should never be the customer’s problem, and it won’t kill you to learn something new.
Getting the Most from Your 3rd Party Data
Is your dealership using third-party data for sales and service conquest marketing? There’s tremendous opportunity to grow your customer base using this application in conquest campaigns.
7 Legal Experts Share Their Predictions for Technology Advancements in the Auto Industry in 2019
Technological advancements are destined to continue in the auto industry, and we may even start to see changes in roadway laws as smarter and safer cars are more likely to change how we drive.
