Process Unification Combined with Personalized Customer Experience Creates Winning Opportunity
By leveraging more targeted marketing to better match customers with vehicles before they walk into a showroom, dealers and lenders will ensure the right inventory and financing options are available when the customer arrives at the dealership.
No Reason for Sales Team Anxiety When Implementing a Digital Solution
The digital revolution is a paradigm shift that cannot be ignored. Here are six tips to help steer your sales team into a digital retailing comfort zone.
Three-Tenths to Paradise: Build an Additional 212 Monthly Billable Hours into Your Service Department
By increasing service consultant performance, Paradise will also increase technician team satisfaction and attract additional talent in the ever-tightening technician marketplace.
Outflank the Competition with Proven Data-driven Marketing Techniques
The days of one-size-fits all marketing campaigns are long gone. Learn how tapping into the power of data, you can create better customer experiences, boost acquisition and retention, and maximize revenue.
Are Your Eyes Fixed on the Recall Target?
Recall management is no longer a fringe strategy to keep your service department busy, but rather a major disruptor in the automotive industry that is winning consumer loyalty.
The Power of a Good List
Marketing vendors talk a lot about strategy and messaging, but as we know, that’s only part of the equation. To maximize your return on investment, you also need a really good list.
7 Tips to Reduce Your Auto Dealer Bond Costs
An auto dealer license carries many different requirements, including but not limited to the need for an auto dealer bond. Licensed auto dealers can take the following steps to ensure the price they pay for an auto dealer bond fits well within their operating budget.
A Digital-First Approach to Winning Back the Trust of Car Buyers
Your customers want to buy cars the same way they purchase other goods and services, and that means making the transaction simpler, faster and increasingly transparent.
Work Smarter, Not Harder: Understanding the 3 Advertising Tiers and How Vendor Partners Fit the Puzzle
For dealers, the smarter way means bringing in a trusted third party who can prove to you that they are both competent in managing a multifaceted automotive marketing strategy and aware of the need to customize for the local level while still staying OEM compliant.
It’s Time to Prepare for Hurricane Season
Hurricane season will be here soon. Even if your dealership isn’t in a hurricane-prone area, here are steps that are just as useful for preparing for wildfires, tornados and other disasters to protect your assets and minimize financial losses.
Are You Using Your Salespeople’s Abilities?
While some people have more raw talent and people skills than others, no one starts as a perfect salesperson; therefore, it’s your job as a dealer and as a leader to train, grow and utilize your salespeople’s abilities!
Are You Overlooking This Secret to Success?
How can automotive companies, retailers and vendors increase the hiring and retention of female employees and benefit from the built-in advantages that come with hiring women?
