Do You Have Breakthrough in Your DNA?
Once leaders achieve their goals, what drives them and inspires them to keep their troops engaged? They don’t follow traditional formulas for success — they redefine them.
Dealership Excellence Depends on 4 Words
Accountability, communication, comprehension and consistency, when taken to heart and applied by dealership management, truly are the four most important words in achieving excellence.
Cut Down on Key Misuse by Regularly Reviewing This Key Control Data
By paying attention to how your keys are being used, you can ensure that poor key control practices don’t get in the way of your efforts to reach more customers, improve your customer experience and grow your dealership.
How Do Consumers Like To Be Communicated With?
Integrated marketing communications — a message pushed out across multiple channels is an excellent way to reach your customers, providing them the opportunity to engage with your marketing on their own terms.
How to Stay Ahead, Connect With and Verify Today’s Car Buyers for a Successful Close
Part of understanding buyers is developing a complete view of them, which can aid dealers and their preferred lenders to offer more specialized and customer-focused service, while also helping to mitigate risk.
The Future Is Now: Adding Artificial Intelligence to Your Dealership
Adding artificial intelligence to your dealership has now become a necessary and powerful tool to protect your bottom line and stay in competition with the dealership next door.
Gaining Consumer Trust with a Better Online Experience
Car shoppers do use your GMB to get to your site. There’s a known correlation between having more inventory viewed and more leads submitted.
How Mobile Tablets Increase Customer Satisfaction
With training and time, employees will not only adapt to but embrace using mobile tablets. Remember when we switched from typewriters to computers? Employees everywhere resisted, vowing to never give up their IBM Selectrics.
Onboarding: Does Your Program Cover the 5 C’s?
Every one of the five Cs is essential to making an employee feel welcomed, comfortable and valued, and productive at their new job.
Digital Retailing Now an End-to-End Buying Experience
Intuitive, consumer-friendly technology facilitates the entire sale, from identifying the vehicle, setting a price, locking in a firm trade-in value, digitally auto-decisioning loan approvals, facilitating an “Amazon-like” checkout and taking possession of the new car.
Price to Profit, Not to Market
The used car business is more complicated than ever, with the availability of advanced pricing tools and marketing data transparency.
A Recap of the 2018 Used Vehicle Market & Outlook for 2019
While margins for new vehicles continued to decline in 2018, margins for used vehicles improved. The stars were aligned perfectly to make 2018 a banner year.
