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Dominion DMS Announces Integration With Affinitiv XRM

Dominion DMS announces integration with Affinitiv XRM, allowing you to simplify your sales process while building customer loyalty.

Affinitiv’s New Atlas DX Platform Provides Predictive Intelligence to Drive Value for OEMs and Dealers

Affinitiv launched its new Atlas Digital Experience Platform that enhances the automotive customer lifecycle. Atlas DX is built on predictive intelligence, promoting initial purchase, repurchase and long-term loyalty. This accelerates performance for OEMs and dealers. This proprietary platform enables Affinitiv clients to drive engagement between dealerships and consumers using hyper-personalized messaging online, offline and in-person.

Affinitiv Renews Kia Owner Retention Experience Program

The KORE Program is a fixed operations and service marketing tool that includes multi-channel communications via automated voice, text, email, direct mail and social media marketing.

Affinitiv Announces New CEO

Nair brings 25+ years of experience running large-scale technology companies, with a strong executive leadership background that spans general management, sales & marketing, revenue growth and transformation.

Auto Dealerships’ Online Shopping Experience Fail to Meet Customer Expectations, Affinitiv Study Finds

“To meet customer expectations, auto retailers must evolve their shopping experience to match the precedent set by retailers in other industries,” said Doug Van Sach, Affinitiv’s vice president, strategy & analytics. Affinitiv’s survey found that the online shopping experience offered by dealers falls short in three key areas.

Affinitiv and AutoLoop Complete Merger

The newly combined company will create the largest provider of data-driven marketing and software solutions exclusively focused on the automotive customer lifecycle.

Affinitiv Releases eBook for Auto Dealers Focusing on Industry Disruptors: Razor and Razor Blade Model

The Razor and Razor Blade business model utilizes a strategy where a product is sold on the front end with little to no profit margin, and all the profit is made on the back end.

Affinitiv and AutoLoop Sign Definitive Agreement to Merge

The combined company will continue to leverage its scale, resources and unique set of marketing, software and analytics offerings to drive innovation while providing clients with world-class levels of customer support for all Affinitiv and AutoLoop solutions.

Affinitiv Releases Free eBook for Auto Dealers: Turbocharge Your Owner Retention Program (ORP) Marketing

Dealers who want to elevate their ORP from a marketing tool to a relationship-building tool can learn proven strategies in this free eBook.

Affinitiv Appoints Kevin McShane as Chief Revenue Officer

McShane is a 20-year veteran of the enterprise software and services industry, and brings years of experience deeply rooted in marketing technology.