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Affinitiv CEO Shines Spotlight on 5 Industry Disruptors Affecting Auto Dealers in 2019

Five trends that Eisenfelder has identified as having more immediate impact include declining front-end margins, improved product quality, more onboard technology, aging units-in-operation (UIO) and consumer expectations.

Affinitiv Now Participating in the General Motors Dealer Digital Solution Digital Advertising Program

This allows dealers the opportunity to leverage in-Market Retail (iMR) funds to reimburse themselves for the cost of their Digital Advertising services. 

Affinitiv Now Participating in GMs Dealer Digital Solution Advertising Program

This allows dealers the opportunity to leverage in-Market Retail (iMR) funds to reimburse themselves for the cost of their digital advertising services. 

Affinitiv Completes Acquisition of Caldwell & Kerr Enterprises to Create a Full-Service Automotive Marketing Platform

Strategic partnership enhances digital capabilities for combined customer base.

Proactive Dealer Solutions Appoints Pat Reininger as CEO

Reininger has over 25 years of global automotive industry experience spanning dealer retail, manufacturing, and supplier partners specializing in CX SaaS, AI, and data technology.

Scot Eisenfelder Takes Helm as CEO of APCO Holdings

APCO Holdings’ current chairman and CEO, Finbarr O’Neill, will assume the position of executive chairman.

Volie Appoints Call Center Guru as Sales Director of New BDC Platform

JoAnn Bedenbaugh will be responsible for overseeing Volie’s growing business as the company continues to bring its’ messaging platform that streamlines and automates customer engagement for efficient and effective dials directly to auto dealerships.

APCO Holdings Welcomes Scot Eisenfelder as SVP, Strategy and Planning

Eisenfelder will guide APCO Holdings in developing corporate plans for business development and aligning company strategy and priorities with current and future business needs.

Grow Service Revenue with a Loyalty Segmentation Approach

To increase service revenue, dealers need to understand and manage customers based on behavior and spending patterns.

Auto Groups Overlook $230K Per Store in Used-Car Service Opportunities

Affinitiv’s data analysis revealed that in every dealership regardless of brand, the average RO amount is 68% higher for a used same make vehicle than the average RO amount for a used off make vehicle.