Dominion DMS Announces Integration With Affinitiv XRM

Dominion DMS Announces Integration With Affinitiv XRM

Dominion DMS announces integration with Affinitiv XRM, allowing you to simplify your sales process while building customer loyalty.

Dominion DMS announces integration with Affinitiv XRM, allowing you to simplify your sales process while building customer loyalty. XRM is a fully integrated CRM powerhouse built by dealers for dealers that is now accessible from within VUE DMS.

“XRM has been a great asset to our business. It has increased our customer loyalty and simplified our sales processes. The product is user friendly and has helped reduce our deal processing times.” – Kevin Mullins, general manager – Mack Grubbs Hyundai/Genesis Hattiesburg.

From Direct Desk inside of VUE DMS, you can view incentives and factory programs based on vehicle selection and customer credit history, adjust customer payment options with retail, lease, and balloon deals, and cut deal times in half with professional electronic paperwork.

Another feature is Showroom Control which will allow you to stay on top of all showroom activity in real-time, empower your team with a single user-friendly screen, and prevent costly errors by monitoring every step of the sales process.

“Our mission at Affinitiv is to drive the next generation of customer experience. We’re very pleased that our integration with Dominion DMS will help dealers to achieve this level of customer satisfaction.” – Russ Beckenstein, president of Affinitiv XRM.

Using their mobile-friendly app, dealers can connect to XRM through VUE DMS. This app will allow you to manage customer data and interactions wirelessly, accelerate deal processing with available license plate and driver’s license scanning, be able to monitor internet leads in real time, and complete follow-up tasks wirelessly.

“Dominion’s drive to partner with companies like Affinitiv is one of the main reasons dealerships are moving to Dominion DMS. Our mission is to give you everything you want in a DMS, nothing you don’t.” – Arlene Clements, VP of business fevelopment, Dominion DMS.

This announcement is another reason for dealers to reconsider their current DMS relationship and consider what VUE DMS can offer. To learn more about Dominion DMS and its VUE DMS platform, visit

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