Affinitiv launched its new Atlas Digital Experience Platform that enhances the automotive customer lifecycle. Atlas DX is built on predictive intelligence, promoting initial purchase, repurchase and long-term loyalty. This accelerates performance for OEMs and dealers. This proprietary platform enables Affinitiv clients to drive engagement between dealerships and consumers using hyper-personalized messaging online, offline and in-person. The communication is based on Affinitiv’s proprietary 360-degree view of auto consumers and their vehicles.
Atlas DX is a cloud-based platform that powers Affinitiv’s sales, service, and retention marketing solutions for the automotive industry. This single, fully integrated platform powers multiple Affinitiv solutions, including Affinitiv Advertising, Essentials, Book, Quote, Trade-In Valet, XRM and Newsletter. Atlas DX has been the driving force behind over 1 billion personalized consumer communications on behalf of Affinitiv clients.
The Atlas DX platform delivers a seamless, integrated experience, enabling dealers to use the same platform to market to consumers via preferred media channels. Consumers then schedule a service appointment directly from this marketing communication. The entire service experience from check-in to payment is managed by the same platform using predictive intelligence by recommending services and highlighting sales opportunities. With this plaform, Dealers can then deliver a personalized vehicle offer on the spot along with a guaranteed trade value – all in one platform. No other technology in the industry provides this experience.
Based on artificial intelligence from the Atlas DX Platform, Affinitiv also identifies individuals interested in buying, trading or servicing a vehicle. This dynamically changes content using personalized messaging through their Newsletter solution. Newsletter, a professional one-on-one email communication, then displays the most relevant dealer and OEM content based on the recipient’s interest and behaviors. Atlas DX optimizes marketing efforts for dealers and OEMs, enhancing the consumer experience.
“Atlas DX makes it much easier for our clients to reach and interact with consumers to ensure their KPI’s are being met across the consumer decision journey,” said Matt Rodeghero, Chief Product Officer of Affinitiv. “Affinitiv’s data, predictive analytics and machine learning enable us to differentiate ourselves and deliver more value to our clients. Our focus has been and continues to promote the initial purchase, repurchase and drive customers for life.”
