Owner Retention Programs: The Good, the Bad and the Ugly
The premise behind ORPs is to stay in touch with sold customers, bring them back in for service and continue the relationship until they’re ready to buy again. Sending consistent communications to customers keeps brand awareness high and generates ROs and revenue.
Podcast: Most Common Mistakes with ORP Marketing
Courtney Evans, vice president of product marketing for Affinitiv, joins us to discuss the most common mistakes dealers are making when it comes to ORP marketing, as well as how to measure and maximize ORP results.
Is Email Marketing Most Effective?
Every marketing channel has its pros and cons. Relying on one channel alone limits your reach, ignores the way consumers behave and may not be the best channel to support your campaign objective.
Podcast: Service Revenue Leaks
Scot Eisenfelder, CEO for Affinitiv, joins us to discuss stopping service revenue leaks.
Stop These Service Revenue Leaks
In many dealerships, service revenue is leaking away in the form of lost opportunities. Learn how to identify and stop these common leakage points and keep your dealership competitive with increasingly aggressive independent repair facilities.
The Power of a Good List
Marketing vendors talk a lot about strategy and messaging, but as we know, that’s only part of the equation. To maximize your return on investment, you also need a really good list.
Shifting to a Razor and Razor Blade Business Model
In the next few years, learning how to operate a razor-and-razor-blade business model will allow dealers to continue growing profits, even as front-end profit margins go the way of the dodo bird.
Podcast: Your Dealership’s Third-Party Data
Courtney Evans, VP of Product for Affinitiv, joins us to discuss getting the most from your dealership’s third-party data.
Why Dealers Should Hop on the Subscription Bandwagon
Dealers will need to address convenience issues, as well as better identify preventive maintenance issues during scheduled idle time.
