Affinitiv Renews Kia Owner Retention Experience Program

Affinitiv Renews Kia Owner Retention Experience Program

The KORE Program is a fixed operations and service marketing tool that includes multi-channel communications via automated voice, text, email, direct mail and social media marketing.

Affinitiv, provider of data-driven marketing and software solutions to the automotive market, announced that Kia Motors America (KMA) will be extending the KIA Owner Retention Experience (KORE) Program with Affinitiv through Dec. 31, 2023.

The KORE Program is a fixed operations and service marketing tool that includes multi-channel communications via automated voice, text, email, direct mail and social media marketing. Focusing on the delivery of cost-effective digital communications first, Affinitiv’s approach delivers timely, automated and preference-driven communications that help to increase customer satisfaction, drive service frequency and reduce marketing expenses.

“Kia’s commitment to delivering a seamless service experience to their customers will help them exceed customer expectations,” said Sid Nair, CEO, Affinitiv. “We are proud to have this partnership agreement extended and to leverage both our technology and automotive experience to help them achieve that goal.”

As part of this contract renewal, Affinitiv will migrate the KORE Program to its cutting-edge, user-friendly online platform, Essentials. This solution will incorporate the best features from the existing KORE program, and will add multiple new high-value features and functionality, including: enhanced email campaigns, improved campaign builder, expanded user-friendly campaign calendar, enhanced help section and materials, and AI-driven Service Reminders, which utilize machine learning to uncover upsell opportunities that were missed due to gaps in operational processes.

Affinitiv has continued to expand its product offering over the past 12 months, focusing on high-value data, analytics, marketing, and software solutions. Today, Affinitiv offers a fully integrated technology platform built for automotive OEMs and dealerships to help maximize customer retention and revenue throughout the entire ownership lifecycle with solutions spanning retention marketing, equity mining, online scheduling, service lane software, and digital marketing solutions.

For more information, visit

You May Also Like

DAS Technology Unveils New CDXP Features at NADA 2023

The platform offers new Google communication integration capabilities and expanded inventory merchandising capabilities.

Leading Customer Data and Experience Platform (CDXP) company unveils new technology features leveraging data and integrations to enhance customer experience and boost CSI and sales

DAS Technology, a leading customer data and experience platform company leveraged by over 7,800 retailers, unveiled new technology showcasing the company’s expanded Customer Data and Experience Platform (CDXP) solutions. The new solutions were shown at DAS Technology’s booth at the National Automobile Dealers Association (NADA) Show Jan. 26-29 in Dallas, Texas.

Cox Automotive Teams with Roku to Measure how TV Streaming Impacts the Consumer Automotive Journey 

New partnership seeks to make leading automotive dataset available for marketers to connect ad exposure to every stage of the shopping journey for the first time

automotiveMastermind Joins the Reynolds Certified Interface Program

automotiveMastermind (aM) has signed a contract to join the Reynolds Certified Interface Program.

Cox Automotive’s Upside Expands, Delivers Over Four Million Dollars in Profit Share Back to Clients

Cox Automotive remains confident in how this new way to wholesale can deliver profitability to sellers in any market—and the data has proven that.

Reynolds Acquires American Guardian Warranty Services

The Reynolds and Reynolds Company expands its portfolio by adding F&I products and services for automotive, RV, powersports, marine, and commercial trucking markets

Other Posts

Outgoing 2022 NADA Chairman Mike Alford Underscores Dealer Commitment to Evolving Business Model

In his final remarks as NADA Chairman, Mike Alford highlighted the evolving auto retail business model and how dealers and auto manufacturers “are connected by the desire to provide an unrivaled customer experience.”

NAAA Foundation Donates $75,000 to NADA Workforce Initiative

The NAAA Foundation donated $75,000 to the National Automobile Dealers Association (NADA) Foundation’s Workforce Initiative, which promotes the value of dealerships roles and access to educational resources.

NADA and Tekion Announce First-Ever Tied Winners in 6th Annual Women Driving Auto Retail Video Contest

The National Automobile Dealers Association (NADA) and sponsor Tekion named Leslie Jefferson and Alicia Rivera as the winners of the 6th Annual Women Driving Auto Retail Contest at NADA Show 2023.

New Jersey Dealer Mike DeSilva to Serve as AIADA’s 2023 Chairman

DeSilva, who is the co-owner of Liberty Auto Group in northern New Jersey, accepted the chairman’s gavel during an AIADA event in Dallas, Texas on Friday night.