Petra Oil surveys dealer managers to determine what they would like in a customer service application tool.

Petra Oil Company has announced the launch of a new automotive dealer digital service menu designed with the service manager’s needs in mind. This unique package, christened PetraSync, combines the most desired service lane features with the convenience and practical application of a tablet.

Compatible with either Android or iPad tablet technology, the new PetraSync package includes wireless and web-based applications designed to improve and expedite both the intake of service orders and the comprehensive accuracy of the inspection process.

“All of us are acutely aware of how hectic the service drive can be, especially in the morning hours,” said Arnold Gacita Jr., national sales manager of Petra Oil, “so we wanted to provide an exceptional customer service tool that will streamline the service lane to help keep up with traffic.”

To develop the most effective tool, Petra Oil went straight to the customer. “Prior to software development and with a focus on improving the customer experience and increasing efficiency and speed of service, we surveyed our dealer managers and asked them what they would like to see in a service lane tool,” Gacita continued.

With PetraSync, service advisors can quickly view customer in-dealership service history, access VIN-specific OEM data, present pricing menus, perform digital walk-around inspections, present educational service videos and more. The tool will also allow advisor to identify items needing repair, attach notes to the RO, and email their parts department with an alert that a certain vehicle is in service and that specific parts will now be required to service that customer. In addition, to assist in managing the performance of the department, PetraSync tracks key performance indicators, including closing rates, usage rates, dollar volumes and the most popular types of services and packages.

“Improving vehicle quality translates into longer maintenance intervals, which means fewer visits to the service lane,” Gacita said, “and that means every service visit becomes more important. To help offset this trend, PetraSync was designed to not only increase speed and efficiency, but to better engage customers so that advisors never miss revenue opportunities.”

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