CU Direct Booth Wins Best of Show Award at NADA Convention & Expo - AutoSuccessOnline

CU Direct Booth Wins Best of Show Award at NADA Convention & Expo

The convention’s annual "Best in Show" awards, given in four categories according to exhibit size, recognize companies for excellence in design, including the use of innovative materials and creativity in color, lighting and attractions.

CU Direct has been presented with the Best Medium Island Booth Award for the 2019 National Automobile Dealers Association Convention & Expo, held at the Moscone Center in San Francisco, Jan. 24-27.

The company’s award-winning booth design focused on providing a unique environment where staff could easily connect and interact with dealers to discuss their evolving needs, from technology, to driving more sales, and further advancing credit union relationships. CU Direct’s marketing team partnered with brand experience agency MC² to develop the booth’s overall look and theme.

“Beyond promoting our CUDL lending platform and dealer services, it was important for us to create a space that would foster meaningful dialog between the dealer and credit union communities,” notedBrian Hendricks, CU Direct’s chief marketing officer. “We greatly appreciate our long-standing relationship with NADA and are honored to be recognized for our efforts to connect with the dealer community during the convention.”

The convention’s annual “Best in Show” awards, given in four categories according to exhibit size, recognize companies for excellence in design, including the use of innovative materials and creativity in color, lighting and attractions. The exhibits were also evaluated on branding, company imagery, and messaging associated with promotion of product/service.

Competition at this year’s convention included 538 exhibiting companies. According to NADA, there were more than 22,000 total attendees at the four-day show. Attendees included U.S. new-car dealers and commercial-truck dealers and their managers, international dealers from 37 countries, automaker executives, exhibitor staff, allied industry professionals and media.

CU Direct serves 14,000 dealers nationwide, providing automotive solutions to the dealer industry, including CUDL, a credit union auto lending network, and AutoSMART, a digital auto shopping resource for credit union members.

Links:
CU Direct
CUDL
AutoSMART

You May Also Like

Study Shows Changing Fuel Types for Title Loan Vehicles

Discover insights into the changing composition of loans, including a notable uptick in electric vehicle title loans.

ChoiceCash, a title loan brand offering subprime customers responsible access to credit by using their paid-off cars, trucks or SUVs as collateral, has released data on the changing composition of title loan originations by fuel type and manufacturer.

Based on loan origination data from its launch in 2019 through Q1 2024, ChoiceCash is observing a growing share of title loans being secured by electric vehicles (EV). It’s growing from a very small base of 0.04% in 2019 to 0.37% in Q1 2024. At 97.89%, vehicles powered only by internal combustion engines (ICE) still account for the vast majority of title loans, down from 99.38% in 2019.

Protect Your Hands, Save the Planet! 

Magid introduces the flagship product in its sustainable product line – the GP102 General Purpose Work Glove.

Magid flagship product -sustainable product line – the GP102 General Purpose Work Glove.
Topology and Your Scan Tool

Topology, the term used to describe the design, layout and behavior of a serial databus configuration, influences how you access modules with your scan tool.

Topology and Your Scan Tool
The Evolution of Impact Wrench Technology

The hardest-working tool in the automotive industry has seen its share of updates and evolutions.

The Evolution of Impact Wrench Technology
Unlocking Service Drive Revenue: The Critical Role of Technician Inspections

The true potential of service consulting lies in recognizing the nuanced art of quality inspections and leveraging it to drive success for both advisors and technicians.

Unlocking Service Drive Revenue: The Critical Role of Technician Inspections

Other Posts

ATI Summit Brings Together Automotive Leaders

The event will bring together leaders in automotive tech and investments on June 10 for the summit and dinner in Marina del Rey.

Raceway Kia of Freehold Earns Prestigious Award

This is the second consecutive year Raceway Kia of Freehold received the prestigious Kia President’s Club Award.

Runway Growth Capital Provides Growth Investment to CarNow

The funding will enable CarNow to accelerate product development and enhance its suite of digital retailing solutions.

Orbee and EMG Integrate to Activate Audiences

Orbee’s data management continues to expand with EMG’s white glove approach to CTV and streaming audio advertising.