How to Turn Rings Into ‘Cha-Chings!’
When a potential guest calls your store, they want your store to be the place where they will spend their money. The sale is yours to lose.
What is Your Signature?
You should leave an indelible mark on the souls of your customers. You should leave a mark so profound that while, yes, others can sign their name, no one can leave their signature like you.
Leadership Podcast: Finding Inspiration
We’ve returned to some of our past guests to ask them where they find inspiration.
Podcast: Traditional Versus Digital Marketing
Troy Spring joins us to discuss traditional versus digital marketing and what might work best for your dealership.
Diversity and Inclusion: Bring People In, Part 3
This month, we’ll finish our discussion by asking our panel what women and minorities wishing to enter the industry should do to make it in the business, and what dealerships can do to attract a staff that better reflects the communities they serve.
Podcast: Making Positive Impressions
Sally Whitesell of sw Service Solutions speaks with us about making positive impressions with your clients on the service drive.
Are You Letting Revenue Slip Through Your Service Department?
For every sales piece you create to drive new car sales, you should think about how this could also drive revenue for the other departments.
Putting Fixed Ops Under the Sales Microscope
Measure their performance and hold them accountable for their performance just like you would the general sales manager — DAILY!
F&I Solutions: Financing as Part of the Sales Cycle
The traditional dealership sales process excludes the financing from the sales cycle, treating it as a separate process after closing the deal. There is a better way of revising it that increases the closing ratio, and the profit per unit while lowering the total time it takes to complete the transaction.
Podcast: Glass Repair in Your Service Department
Mark Haeck joins us to discuss the roles of glass repair in your dealership’s service department.
How to Turn Record Sales Into Record Profits
Start building your plan now. Get committed to your plan. Hold your people accountable for following your plan. Get ready for change but, most importantly, remember, you are not running a democracy!
Podcast: Advanced Technology and Your Dealership’s Phones
Michael Markette of CallRevu speaks with us about advanced technology for your dealership’s phone system.
