It’s All About the Customer
I’m reading a book called The Everything Store by Brad Stone — and I highly recommend it. It’s about how Amazon started. The idea behind “the everything store” was to develop an e-commerce business that would sell everything, and they did.
Great Customer Experience Is More Than a Free Bottle of Water
You might be one of those dealerships with a fridge full of water bottles, but providing a great customer experience to your customers shouldn’t end there. Here are some simple ways you can provide your customers with an experience that makes the perceived hassle of buying or servicing a car at your dealership less of a headache.
Customer Effort Score: What’s Yours?
When customers have to jump through hoops to do business with a company, customer effort rises and loyalty plummets.
Freedom Auto Group – Improving Lives, Helping Customers
Most customers don’t arrive at a car dealership thinking their life will be improved during the process of buying a vehicle. But at Freedom Auto Group in Pennsylvania, that’s exactly what the owners seek for their customers — life improvement.
How do You Create the Ideal Customer Base to Market To? Ways to Build the Audience You Want from Scratch
We, in the automotive marketing industry, toss around the phrase “customer base” a lot, but have you ever stopped to consider the power of knowing who you should market to — and then actually have the ability to market to them?
ActivEngage Partners with Parts and Accessories Data Provider Auto Parts Kit
With seamless access to Auto Parts Kit’s robust API integrated within the ActivEngage chat software, ActivEngage chat specialists can now display pricing, images and related parts to customers within chat conversations.
How to Become a Great Car Salesperson Without Being Pushy
Here’s a secret — it’s easier than you think. All it takes is a shift in perspective, and the way opens right up. Here are four attitudes that add up to a great salesperson without scaring off your prospects.
What’s Apping?
Mobile apps are about the customer. This is a great communication tool between the customer and the service department.
Guiding Your Clients to an Exceptional Experience
Have you ever gone into a place of business and immediately felt uncomfortable because you weren’t sure where to go or what to do? Many of your clients may be experiencing this same uncomfortable feeling.
Are You Making Your Service Techs’ Lives Easier or Harder?
Helping your service department succeed can pay dividends in profit, customer experience and security.
Training Your Service Customers Pays Big Dividends
Did someone say “sell more cars?” Isn’t it about time you get serious about service and start training your service customers?
Driving Up Your Service Sales Performance
Customer relations are an important part of every business. You work hard to maintain a positive reputation and develop trust with your clients.
