Breaking It Down: Making Large Repair Costs More Manageable
Like a ton of bricks. Like a smack in the face. Like an unforeseen major auto repair.
Maybe that last one isn’t as well known a cliché as the first two, but it’s just as relevant and, for many drivers, just about as uncomfortable.
Podcast: Being a Good Listener
Don Reed, CEO of DealerPRO Training, joins us to discuss being a good listener while putting the customer first in the service drive.
Make Every Customer Interaction Count: Let Customers Build Trusted Relationships with Your Team, Not Your Chat or Its Bot
Buying a car is the second most expensive decision for most people; the decision requires a trusted relationship; it requires premium service. In the internet era, video chat is the first step in building the trust and creating a seamless customer journey by focusing on the end-to-end buying experience.
Dealer Panel: What Do Your Customers Say They Appreciate About Your Business?
Our Dealer Panel gives voice to dealers, GMs and sales professionals to share their experiences — sales techniques, new technology and ways to motivate staff — giving our readers the benefit of learning from their peers.
New Smyrna CJD Aims to Double Service Revenue: The Three-Part Growth Equation to Their Success
In November 2017, New Smyrna CJD moved into a brand new facility in New Smyrna Beach, FL. Built with the service customer experience in mind, the design is in stark contrast to the store’s old facility — and most other dealerships — which were built to optimize sales.
Lead Generation in Your Physical and Digital Storefront
As we all know, the advent of digital marketing and internet advertising has changed the game when it comes to lead generation. Today, car shoppers have a nearly infinite amount of information available at their fingertips, leading to a much savvier and more informed customer base.
How One Service Advisor Can Cost You $144,000
The bottom line is this: Everyone needs to be properly trained how to always put your customers first.
How To Compete With The Aftermarket
New car dealers generated about $52 billion in labor and parts sales. As anyone can see, the aftermarket has more than five times as many locations as new car dealers which makes them more Convenient for the customer.
Rethinking Rewards Cards
Instead of looking at rewards cards as just more work, put yourself in the customer’s shoes. Get creative, drive more business, the sky is the limit if you become as engaged in the program as you want your customer to be.
Podcast: Turning One-Time Buyers into Customers for Life
Valerie Vallancourt, vice president of marketing for Outsell, joins us to discuss turning one-time buyers into customers for life.
Service and Sales Working Together Can Make Your Dealership Sail
When service departments and sales departments work together they can create a smooth and enjoyable experience for the customer, which will lead to better surveys, more reviews, referrals and repeat business.
9 Reasons Why Direct Mail Helps Dealers Win Customers
Automotive dealers, like you, have a tough job when it comes to customer acquisition. With so much competition for prospects’ attention, it can be difficult to start a relationship with them.
