Three Tactics To Beat The Competition When Automotive Sales Decline
Automotive News recently reported that September 2016 sales fell about 2 percent, a decline for the second consecutive month. J.D. Power and LMC Automotive reported that this is the fifth month in the past seven to show an overall retail sales decline. As we head into the final quarter of 2016, auto dealers are understandably nervous that they
Customer Retention Doesn’t Just Happen
Have you noticed how “customer retention” is the new buzzword? For many years, it was “improved CSI” that manufacturers pushed for via incentives. Dealers quickly complied and, after a while, realized that improved CSI scores were good for the manufacturer (which is why they are willing to pay incentives), great for the customer (thanks to
Make It Great – Make It Matter
As the Thanksgiving season draws near, my thoughts center around things for which I am grateful — family, loyal friends, my work family and our clients and business partners. I’m especially grateful for the opportunity to share my knowledge and expertise with the automotive community and dealerships. Time is a valuable commodity, so for
Three Steps To Making Sure Your Email Messaging Doesn’t Miss The Mark
It’s no surprise that 2017 will be more competitive than ever, and the right email campaigns can mean the difference between prospects buying from you or from the dealer next door. That’s why segmenting customer data in your CRM is critical, because it’s a cost-effective way to target customers in your database, deliver personalized messaging
Eight Easy Ways to Build Your Personal Brand Online
The idea of personal branding can be overwhelming or daunting, but once you start getting out there, you might be surprised how your referrals will grow and your online presence will spread.
Podcast: Dealership Walkaround, Part 1
For our first AutoSuccess Dealership Walkaround, we speak with Jeff Friedberg, GSM of Rallye Motors, going in depth to find how his dealership group has found success. click here to listen and for the direct download
Your Service Department and Video
Why does video work? Since we, as humans, are physically hard-wired to respond to movement, the pitch of voices, and body language, all of which create strong emotional connections, video accomplishes this.
Optimize the Vendors and Services You Already Have
These days, every dealership uses a variety of technology. However, from their CRM to various marketing partners, to the DMS and the smallest widget on their Website, we often find that, while they have all of this technology at their fingertips, many dealers aren’t using it to its maximum potential.
Podcast: Leadership Characteristics
We’ve returned to some of our past guests to ask them for one characteristic that every leader should possess. click here to listen and for the direct download
Virtual Reality: What’s the Big Deal?
The auto industry is evolving rapidly, but no innovation has as much potential to move buyers faster to a purchase with a unique and compelling presentation as virtual reality. We’re just at the beginning of what this exciting new technology can offer dealers.
