Eight Easy Ways to Build Your Personal Brand Online
The idea of personal branding can be overwhelming or daunting, but once you start getting out there, you might be surprised how your referrals will grow and your online presence will spread.
Podcast: Dealership Walkaround, Part 1
For our first AutoSuccess Dealership Walkaround, we speak with Jeff Friedberg, GSM of Rallye Motors, going in depth to find how his dealership group has found success. click here to listen and for the direct download
Your Service Department and Video
Why does video work? Since we, as humans, are physically hard-wired to respond to movement, the pitch of voices, and body language, all of which create strong emotional connections, video accomplishes this.
Optimize the Vendors and Services You Already Have
These days, every dealership uses a variety of technology. However, from their CRM to various marketing partners, to the DMS and the smallest widget on their Website, we often find that, while they have all of this technology at their fingertips, many dealers aren’t using it to its maximum potential.
Podcast: Leadership Characteristics
We’ve returned to some of our past guests to ask them for one characteristic that every leader should possess. click here to listen and for the direct download
Virtual Reality: What’s the Big Deal?
The auto industry is evolving rapidly, but no innovation has as much potential to move buyers faster to a purchase with a unique and compelling presentation as virtual reality. We’re just at the beginning of what this exciting new technology can offer dealers.
Mastering the Digital Phone Up
I personally work with some of the top dealers across the country and speak to, consult with and present to hundreds of others. I see a common thread of concern on the decrease of lead form submissions.
Jordan Bentley
Callbright’s Jordan Bentley joins us to discuss the myths and realities of sales training. click here to listen and for the direct download
SEO and SEM: Working Better Together
With the ability to create a full encompassing digital strategy that is effective and trackable, my hope is that dealers will begin to see how spending their advertising dollars should change to meet consumer behavior using data.
October 2016 AutoSuccess Magazine
Recalculate your GPS for Success By Utilizing BradleyOnDemand and Money Mind Mapp click cover to open digital magazine Text “AUTOSUCCESS” on your smartphone to 72727 and receive our magazine and other updates via text message every month. Up to 8 msgs/mo. Message & Data Rates may apply. To cancel, reply STOP. For help, text HELP.