How to Engage and Win the Lucrative Millenial and iGenerations
Imagine you send and receive as many as 3,000 text messages a month, but make and receive fewer than 150 phone calls. Imagine you read reviews on blogs and other social media platforms before a purchase instead of asking the opinions of friends or family. Imagine you share virtually everything that happens in your life
Using the Tools Available to You: Today’s Tech Allows for Instant Improvement
Stop, for a moment, and consider the technology that you most likely have on you at this very moment. In addition to being your telephone, instant messenger, camera, music player, podcast catcher and occasional flashlight, that computer in your pocket can provide you with tools to help you connect with customers, develop as a professional
Bridging the Gap Between Data and Actionable Data
Complete the picture of the customer journey and you can deliver relevant messaging at the right time. How do we complete that picture? How do we turn raw, useless data into consumable information that we can act upon?
Demystifying Marketing: Four Secrets to Successfully Sell Your Service Department
Don’t let marketing overwhelm you. These four surefire tactics will help you create messaging that brings in more customers; and more revenue.
Podcast: Getting Employees to Reach Their Potential
James Ochner, GM of I-10 Toyota, talks with us about getting dealership employees to live up to their full potential.
Taking the Driver’s Seat: Meet Your NextGen Automobile Dealers
By Amber Martin, Communications Director Business Development at Martin Management Group. NAMAD hosted its 36th annual membership meeting in Miami, Florida with a continued focus on developing the next generation. I had the opportunity to ask first generation automobile dealers how they’re preparing the second generation to take the driver’s seat. In this video, you’ll meet some of
Success Story: Big Store, Big Success
Volkswagen of Oakland is a single-point store in the heart of downtown Oakland, California. The area is enjoying tremendous growth, thanks to new technology companies setting up shop, an overflow from San Francisco and new neighborhoods being built to meet the demand of people moving to the city. While being located in the middle of
