Customer Retention Doesn’t Just Happen
Have you noticed how “customer retention” is the new buzzword? For many years, it was “improved CSI” that manufacturers pushed for via incentives. Dealers quickly complied and, after a while, realized that improved CSI scores were good for the manufacturer (which is why they are willing to pay incentives), great for the customer (thanks to
Your Service Department and Video
Why does video work? Since we, as humans, are physically hard-wired to respond to movement, the pitch of voices, and body language, all of which create strong emotional connections, video accomplishes this.
Podcast: Leadership Characteristics
We’ve returned to some of our past guests to ask them for one characteristic that every leader should possess. click here to listen and for the direct download
Change Management: The “Upward Climb” With New Dealership Tech
Adopting new technology in a dealership is an important business decision that requires a process to ensure success. A comprehensive, user-friendly technology platform can be extremely advantageous and profitable to your dealership. It makes collecting data easier, provides the ability to mine existing customer information, and even helps integrate sales, service, inventory acquisition and other
All In: Five Game-Changing Tips to Deliver the Ultimate Customer Experience
Customers are changing the game for businesses everywhere by demanding higher-quality experiences, quicker feedback and more informed professionals than ever before. In fact, while dealerships of the past may have depended heavily on vehicle inventory, features and service to draw shoppers in, it now takes much more. Consumers are on the lookout for businesses that
How to Engage and Win the Lucrative Millenial and iGenerations
Imagine you send and receive as many as 3,000 text messages a month, but make and receive fewer than 150 phone calls. Imagine you read reviews on blogs and other social media platforms before a purchase instead of asking the opinions of friends or family. Imagine you share virtually everything that happens in your life
Using the Tools Available to You: Today’s Tech Allows for Instant Improvement
Stop, for a moment, and consider the technology that you most likely have on you at this very moment. In addition to being your telephone, instant messenger, camera, music player, podcast catcher and occasional flashlight, that computer in your pocket can provide you with tools to help you connect with customers, develop as a professional
Bridging the Gap Between Data and Actionable Data
Complete the picture of the customer journey and you can deliver relevant messaging at the right time. How do we complete that picture? How do we turn raw, useless data into consumable information that we can act upon?
Demystifying Marketing: Four Secrets to Successfully Sell Your Service Department
Don’t let marketing overwhelm you. These four surefire tactics will help you create messaging that brings in more customers; and more revenue.
Podcast: Getting Employees to Reach Their Potential
James Ochner, GM of I-10 Toyota, talks with us about getting dealership employees to live up to their full potential.
