What Is a Service Advisor Really Worth?
As a dealer or general manager you should visit with your advisors daily, let them know you care, acknowledge a good job, correct substandard performance immediately and edify these advisors to their customers, their managers and their fellow employees.
Top 5 Video Marketing Myths Busted
In virtually every industry, the use of video marketing has skyrocketed in the last few years. Auto dealers have been slower to adapt, but the majority have tried video marketing with varying degrees of success.
How One Service Advisor Can Cost You $144,000
The bottom line is this: Everyone needs to be properly trained how to always put your customers first.
Guiding Your Clients to an Exceptional Experience
Have you ever gone into a place of business and immediately felt uncomfortable because you weren’t sure where to go or what to do? Many of your clients may be experiencing this same uncomfortable feeling.
Increasing Dealership Tire Sales
In today’s world, dealerships represent a significant share of vehicle maintenance. As a result, they encounter increasing opportunities to offer replacement tires for their customers.
The Elephant in the Digital Showroom: The Sales Process Evolution
Each modification to your sales process can be tested and fine-tuned one at a time to meet your needs. The important thing to keep in mind is that buy-in is an absolute requirement.
How Do Your Service Advisors Measure Up?
Would you agree that you can’t “save your way to increased profitability?” If so, then why are so many dealers still missing out on earning the gross profits they deserve? The answer is … people!
Are You Making What You Should in Fixed Ops? Part 2
Implementing changes and the training process dealerships need to provide your fixed operations team with the skills they need to accomplish their goals.
How Do Your Service Advisors Measure Up?
As we approach the mid-year point, it’s the perfect time to evaluate your service and parts team’s performance and determine where improvements can be made.
Are You Making What You Should in Fixed Ops?
If your Net is not increasing, compare your year over year Sales, Gross Profits and Expenses to help you determine if your Sales and Gross Profits are too low or if your Expenses too high … or is it BOTH?
