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3 Simple Rules for Capturing the Attention of Tech Recruits

Here’s a system that you can try in order to get qualified technicians in your door and then in your bays.

Educate, Don’t Sell with Videos

If you could say anything that you wanted to say to a shopper who you knew was watching your video from your competitor’s lot, what would you say?

Preparing for the 2020 Applicant Economy

With the summer sales season in full swing, it might be hard to imagine planning ahead and preparing for the demands next year will hold. But this is the time to start thinking about what is working and what needs to change to set your dealerships up for a successful 2020. Your best bet will be to start planning for the needs of your true competitive advantage: your people.

Is Your Technology Costing You Opportunity?

You now have more tools to provide every single customer with a higher level of service — whether it be in sales, F&I, service, parts or your collision center. This, in return, will produce more sales, increased profits and a customer who will want to come back for all of their automotive needs.

5 Ways to Accelerate Profits Through a Slowdown

You can’t afford to neglect fixed ops. Determine what your true profit potential is. This opportunity is waiting for you. It’s time to seize it.

6 Triggers That Signal It’s Time for Employee Training

It’s true that training takes time, effort and money. But when you consider the fact that it affects your employees’ performance — which directly impacts their job satisfaction and in turn your customers’ experience — the results of quality training are priceless.

Strategies for Helping Your Salespeople Work as a Team

If you ever want to motivate someone, give them someone to compete with and a reward to work toward. Think about it: which would motivate you more: “Go sell 10 cars” or “Sell more cars than everyone else and get a spiff”?

Are Your Expenses Really Too High?

Your service advisors are the key to making that happen so prepare your recruiting plan, avoid hiring someone else’s underachiever, recruit non-automotive with no bad habits, invest in their training and watch your net profits soar to record levels.

Create Champions in 2019

Imagine for a moment that you are the coach of your favorite team and getting ready for a new season. You have the right players and talent to go all the way to the championship with hard work, focus, preparation and training. 2019 is going to be the year you’ll be the absolute best — the champions!

How Will You Increase Fixed Ops Profits This Year?

All of your management team must be trained to become better leaders and managers by first of all measuring the performance of all employees daily. Teach them how to hold accountability meetings and become the coach that every team needs.