How to Connect With More Customers
Car sales are not about standing around, waiting for ups. It’s about being proactive, not just with new leads coming in but also with the customers sitting in your CRM. If you’re not data mining, you’re wasting an amazing opportunity.
Today’s Dealership Differentiator: Personalized Development
When people learn, they need feedback that tells them whether or not they are doing the right thing. Mastery requires feedback; so, the more you can provide feedback, the better your coaching and development efforts will be.
Sell at Recon: A Photo-First Workflow Strategy
Used cars offer the best defense against margin compression — and how you leverage reconditioning as an offensive tool makes this work. Getting incoming cars reconditioned and to the sales line quicker can mean healthier gross margins for your used car operation.
Are You Managing Your A-Level Salespeople Straight to Your Competition?
Managers need to be held accountable for the development of their sales team. A revolving door for salespeople is not a recipe for success. The days of tossing 12 green peas at the wall and hoping a few stick are gone.
Up in a Down Market: Training and Marketing When Things Slow Down
“Our overall strategy? Stay the course. Stay in your lane. Market to your customers. Full steam ahead. Walt Disney said it best when he said, ‘I’ve heard there’s going to be a recession. I’ve decided not to participate.’”
Service Writer vs. Professional Service Advisor: Which Do You Have on Your Staff?
We might assume our top performers simply have sparkling personalities, but many shy, quiet advisors work very successfully in this field. So, what’s the difference between the standouts and the underachievers?
Kendall Toyota Sets Its Sights on No. 1 By Integrating Processes to Better Focus On The Customer
Being second place in a competitive market is a goal many dealerships would love to be able to claim for themselves.
For Kendall Toyota in Miami, Florida, however, that’s simply not acceptable.
For many years, the dealership sat atop the perch in Toyota sales in their marketplace. Through changing circumstances — including the opening of its sister store West Kendall Toyota — Kendall recently slipped to the second spot. This served as a wake-up call for the dealership’s management to examine their processes and methods and to put plans in place to regain that title.
Stop the Turnover: A Frank Look at Why Your Service Advisors are Leaving
If we focus on the needs of our people, they’ll be more satisfied with their current career instead of looking to the next one. That will reduce our employee turnover and create more consistency with our customers, which is a key component to keeping your guests coming back.
Evolving Automotive Technology: Keeping Your Staff Up to Date, Part 2
Staying ahead of consumer demand — and consumer knowledge — has become an increasing challenge.
Why You Should Hire a “Chaser” to Improve Used Car Profitability
Sometimes, activities seem to move along better where a nudge (noodge) is at work. A nudge pushes you to do your work, cut the grass (now) and get to the gym. Dealership performance motivator Tommy Gibbs says dealerships need a nudge, too, especially if improving used car profits is the end game. The Free Dictionary