Are You Cutting Prices or Raising Value?
The best deals are when both parties go away feeling like a winner. Here are five steps to take in the sales process to make this happen.
As Inventory Concerns Begin to Fade, Economic Uncertainty and High Interest Rates Take Center Stage
According to the Cox Automotive Dealer Sentiment Index, the current market index is now at 45, up from 43 in Q1 but still below the threshold of 50, indicating that more dealers see the current auto market as weak than see the market as strong.
Raising ChatGPT
Are you putting your dealership’s marketing in the hands of a 10-year-old with access to the internet?
Kaylee Hobbs
What is one of your proudest accomplishments of your career? While I could easily say that it’s transitioning from my role as my dealership’s inventory photographer to marketing manager, there’s an even more important aspect of my journey. As a lover of wrenching on my own vehicles and having experience in the industry, a teacher
Lizz Callaway
What is one of your proudest accomplishments of your career? One of my proudest accomplishments in my career is being recruited to Microsoft, where I have had the opportunity to bring my expertise and experience from the automotive industry to a brand-new product. This has allowed me to unleash my innovative spirit and push boundaries
Mastering the Digital Dialogue: Impactful Communication Strategies for 2023 and Beyond
Learn about the latest trends affecting dealer-consumer conversations and practical concepts you can implement today. Experts will discuss personalizing communication to individual preferences, which emerging technologies are the most impactful, and how to foster trust to better meet customer expectations.
Fact vs. Myth: Phone Etiquette Directly Impacts Your Dealership’s Bottom Line
Most dealers struggle with proper phone etiquette. Inevitably, a customer’s first interaction with you is on the phone and your initial conversation can make or break whether they do business with you.
Team Velocity Announced As Newest Genesis Certified Website Provider
Team Velocity has announced a strategic partnership with Genesis as the manufacturer’s newest website provider.
How to Create a C-Level Customer Experience and Build Retention
The future of our service business starts with building long-term relationships with your customers.
MINI USA Survey: Almost Half of Americans Ready to Buy EV in Next 5 Years
While factors such as price and lack of public charging stations remain lingering deterrents, education campaigns continue to raise the bar for general public knowledge about electrification.
