Knowing Your Defectors Is Half the Battle in Customer Conquest. The Other Half? Data-Driven Targeting
It’s only a slight exaggeration to say that many dealers would kill to know which of their competition is conquesting their customers. Understanding your retention and defection numbers, including which brands you’re losing business to and why, can produce insights into dealership weaknesses, marketing gaps, and other liabilities. But, knowing your defectors is only half
Advanced Data Insights Provide Targeted Marketing & Fraud Protection
Because of the increased time spent online, dealers and lenders must target their promotions and messages earlier on, and in a more personalized way that uniquely speaks to each shopper individually.
Recall Masters Appoints Angela Ruthenberg as VP of Product Management & Data
Ruthenberg has a successful track record of steering initiatives within SaaS (software as a service) and DaaS (data as a service) development environments. She is known for bringing products to life and boosting revenue for multiple companies within the automotive industry.
CDK Global Launches Advanced CRM Data Capabilities with 4 New Elead APIs
Fortellis integrations push opportunities data into key dealer applications.
Driverbase Achieves Interoperability with Major Auto Data Providers
Driverbase is charging dealers zero fees to take advantage of these new integrations.
Using Data to Inform Strategy for the Recovery and Beyond
Dealers need to address and prepare for larger economic issues before they occur.
CDK Global Introduces Big Data Platform
Neuron platform reflects the latest Fortellis innovation built to fuel automotive commerce.
One View Vault Key Enables Seamless Data Searches Between Applications
Users can use the Vault Key to initiate searches of the One View Vault archiving platform without leaving the DMS screen or other applications.
DataOne Software, SBD Partner to Create Competitive Planning and Intelligence Solution
VehiclePlannerPlus takes vehicle insight and planning from days to minutes for automotive analysts.
The Data-Driven Dealer, Part 3: Listen to What Your Customers Want
In this final installment of our three-part series “The Data-Driven Dealer,” we share how to apply customer data to your marketing efforts.
