VehiclePlannerPlus is a powerful software solution impacting OEM marketing and vehicle planning activities. The product provides a comprehensive solution for competitive intelligence and vehicle product planning, empowering automotive analysts to create, configure and export deep insights all within a single tool. The result shortcuts the typical effort required to create complex tables and graphs to support decisions made by data analysts and planners.
While SBD had a solid foundation for the technical aspects of VehiclePlannerPlus, the team needed a data partner with exacting data sets to boost the insights provided.
“Our biggest challenge in developing our product was around the descriptions behind the normalized definitions of different features. We were building the intelligence to support the tool but needed to do a lot of work on combining features and making sure we were doing like to like comparisons. That’s where DataOne was able to shine,” said Andrew Hart, innovation director for SBD.
By combining DataOne’s powerful and accurate data with SBD’s strong technology, the two companies were able to bring a planning and insight solution to manufacturers that delivered insights in minutes instead of days. In addition, the companies were able to innovate for other channels like dealers and insurance providers.
“Our strong partnership with SBD led to additional opportunities within the product, beyond the original scope of the project,” said Jake Maki, president of DataOne. “We were not only able to help them bring their manufacturer solution to market, but to create revenue streams through additional channels as well. This is a great example of the advantages an innovative company can realize by working with a strong data partner.”
For more information visit https://www.vehicleplannerplus.com.