CRISP Series: Don’t Let Your Hottest Leads Slip Through the Cracks
To be a high-performing dealership in a modern shopping environment, outbound calling accountability is crucial. Does your dealership need to change its mentality about your outbound calling efforts?
Classic Chevrolet Leads the Nation Again, No. 1 in Parts Sales
Classic Chevrolet’s Parts Department’s exponential growth has led to three expansions since 2003 and now occupies 100,000 square feet and stocks over $12.5 million in GM parts. The body shop services customers all over Texas and Oklahoma as well as other GM dealerships across the country.
Car Wars’ Vice President of Automotive, Mike Haeg, to Lead Keynote Session During DealerSocket’s Roadshow in Los Angeles Next Month
Haeg will share a simple, yet effective approach to phone management to help dealers get ahead of the competition.
5 Steps for Small Dealers to Compete with Online Ads
It’s hard and scary, but you’re not alone. Online advertising can be a full-time job on its own (in fact, it is!). It’s only normal to feel overwhelmed by the amount of work and choices involved.
A New Way to Tell if Your Radio and Broadcast TV Ads Are Effective
Rather than making an “educated guess,” you can use these tools, which work based on the numbers/traffic/leads you receive at your store each month.
ActivEngage Partners With LotLinx to Unlock Higher Quality Leads for Car Dealerships
Through this collaboration, dealers will be able to leverage the power of ActivEngage live chat on LotLinxAMP Vehicle Display Pages (VDPs) to drive up to 5x VDP conversions and more in-market car buyers to the dealership.
Sales Management Leads to Higher Service Absorption
It should be every dealer’s and fixed ops manager’s mission to put forward a plan to move aggressively toward achieving 100% service absorption.
Stop Trying to Go Viral! Quality Video Content Drives Leads
We’ve all heard a story about a small business somewhere that experienced amazing success because of a viral video. These stories are few and far between, but like an urban legend their power grows, propagated by social media experts. As a result, some dealerships are spending time, money and energy trying to create cute and funny videos in the hopes they’ll go viral.
Trigger Leads are an Effective Way to Capture In-Market Car Buyers Looking to Purchase Now
We know that all dealerships are not created equal when it comes to helping consumers with subprime credit. Most dealers don’t have the lenders, inventory or knowledge to help these customers.
Are My TV Ads Generating Online and Offline Conversions?
In May 2017, Google announced a new product called Google Attribution 360, based on technology the company acquired in 2014 when it bought Adometry. I haven’t had the opportunity to see the product live, but it promises to close the data gap to help business owners determine which marketing investments are working for them. According
