Recon T2L Is Driving Leads & Improving Close Rates
Equip your sales associates with access to the right information and details to present to customers, respond to any objections and sell that car with more confidence.
How Dealerships are Losing Online Leads
The automotive industry is notorious for outdated sales practices and our lack of a fundamental e-commerce framework. But what’s worse than no online presence at all is one that feels half-baked and leaves customers more confused than ever.
Roadstar Services Announces Consumer Survey Results for Vehicle Service Contracts
When asked to rate options that would make them inclined to purchase an extended service plan, respondents overwhelmingly chose roadside assistance, which was rated number one by nearly half of all respondents.
EFG Spearheads F&I Choice with Signature Finish Elite Appearance Protection
Dealers can now choose to provide either polyurethane or ceramic coating based on their production needs.
Measuring Pedals and Pads
On a mechanical level, it’s easy to understand how brakes work. We all understand that brake fluid transfers force from one hydraulic component to another. But, how does this apply to how a brake pedal feels?
More Leads = More Sales, Right? Not So Fast
Whether your dealership operates on a buy-or-die or BDC model, having the skill to properly engage a customer, build value in the dealership and product and gain the customer’s commitment to do business in the showroom is paramount to the success or failure of business development for your store.
Mobile or Desktop? Which Ads Should Dealers Focus On?
With collection ads, retargeting ads and custom landing pages, how’s a dealer supposed to decide between mobile and desktop in a digital marketing strategy that will assist in month-over-month increased sales?
Why Aren’t My Leads Closing at 20% or Greater?
If you’re like many GMs and dealership executives, a fair portion of your time is being spent on reviewing your lead ROI performance reports as you try to make sense of why your lead-to-sold percentage is not where you want it to be.
Hear an L2T Dealer Explain How He Doubled His Leads
At Digital Dealer in April, L2T’s Ali Shirk-Barnhart led a panel discussion with David Kelleher, President, David Auto Group, and Angie Cucco, Google Automotive Account Executive.
Soft Pull Solutions: How to Use Them to Drive More Leads and Sell More Cars
Soft Pull, Prescreen, Pre-Qualification — these terms are gaining popularity in discussions at dealerships across the country.
